Omnicom Media Group’s (OMG) Hearts & Science has announced a new APAC chief executive officer, with her appointment effective immediately.
Rochelle Chhaya will take on the role, marking the group’s first APAC CEO appointment.
Chhaya has been with OMG for over 14 years, most recently as CEO of OMG Thailand, and will now oversee the continued expansion of the Hearts & Science agency in APAC.
Reporting to OMG’s APAC CEO, Tony Harradine, she will build on the momentum the agency has established in the region since its ANZ launch in 2019.
ADVERTISEMENT
Harradine and Chhaya
“Expanding the Hearts & Science footprint across a region that is an epicentre for economic expansion, technological innovation, and digital commerce demands a seasoned leader who possesses operational experience with a deep understanding of the modern consumer’s priorities and behaviours,” Harradine explained.
“Combined with the digital and data expertise needed to help brands effectively engage with their customers across an increasingly complex media ecosystem, we have found that leader in Rochelle, someone who can bring both the ‘heart’ and the ‘science’ to the business.”
As one of her first duties, she will oversee the launch of Hearts & Science’s operations in Malaysia and Taiwan, scheduled for Q1 2025.
“Hearts & Science aims to revolutionise connections planning and drive our clients’ business ambitions by combining data-driven insights with the art of creative storytelling,” Chhaya said.
“Asia Pacific is brimming with opportunities, and we are committed to harnessing the strong demand for consultative, modular media strategies that align with our clients’ evolving needs.
“By going beyond traditional media KPIs and fostering strategic partnerships, we’re continuously refining our offerings to create meaningful impact. Together with our clients, we will unlock new possibilities for driving brand growth across the region,” she concluded.
Chhaya will continue to oversee operations in Thailand, together with Thailand COO Jinnarat Sampuntharat and the executive management team, until her successor is named.
Hearts & Science’s APAC roster includes Jaguar Land Rover, Popeye’s, Sanofi, Sony Pictures, Twinings Teas, and Versuni; as well as regional brands such as Bank of New Zealand, Hoyts, DBS Bank, Mamy Poko, Marigold, Rebsico, Hyphens Pharma, and Double Dragon Properties.
Keep up to date with the latest in media and marketing
This post was originally published on here
