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World Travellers is doubling down on its television presence, extending its partnership with TVNZ 1’s Breakfast to take on full show sponsorship as it builds on a year of consistent on-air supplier storytelling.
The move signals a natural progression for the travel agency, which has spent the past 12 months delivering regular four-minute segments within New Zealand’s top-rating morning program. The format spotlights supplier partners in an editorial-style setting, offering destinations, cruise lines and travel brands a prominent consumer-facing platform.
Over the past year, the segments have showcased a broad mix of partners – from Hawaiian Airlines, Tourism Fiji and Tourism Ireland through to cruise lines including Viking, Princess, Seabourn and AmaWaterways – alongside specialist touring operators such as Back-Roads Touring and Globus.
World Travellers GM of Marketing Gordy Bayne says the strength of the Breakfast partnership has been how it brings supplier stories to life in a way that resonates with viewers.
“This partnership is all about putting our suppliers into real conversations with New Zealanders – showing what travel actually looks like right now, being in trust hands with a World Travellers Travel Expert and why it’s worth considering,” he said.
“The past year has been about consistently bringing interesting, relevant travel content to the audience, and delivering it in a way that feels natural within the show and by a World Travellers presenter, ensuring credibility and engagement.”
Beyond the studio, the partnership has also expanded into on-location storytelling, including a three-part live cross from onboard Oceania Cruises’ Riviera during its Auckland visit. The broadcast offered viewers a real-time glimpse into small-ship luxury cruising, onboard experiences and the rising appetite for immersive travel.
Content generated through the partnership is also extended across social channels and TVNZ+, amplifying reach and delivering ongoing value for participating partners well beyond the live broadcast window.
With major global events and strong outbound demand expected to drive travel interest in the year ahead, the full-show sponsorship places World Travellers – and its supplier network – firmly at the centre of New Zealand’s morning travel conversation.
