Why Tech and Science Brands Love Greek Mythology
Few legends and myths of the world have survived into the modern era quite as well as that of the Ancient Greeks. Even those who have never touched a book know the most famous Greek gods, and today we’re looking at those tech-focused companies who have drawn their name from the mythos.
Olympus
Beginning with the pinnacle of mythology, we have the world-famous camera and visual tech designers Olympus. Established just over 100 years ago in 1919, Olympus were a scientific equipment developer for the first couple of decades before releasing their first camera model in 1936. While the precise reasoning is unclear, the name was apparently chosen to represent the heights of achievement and success.
This isn’t the only time that the mountain of the Greek gods has represented lofty goals over the years. It’s a common element in a range of media as an ideal or perfect place, whether that’s movies or even online casino games. For instance, in the Age of the Gods slot series at https://casino.betfair.com/game/age-of-the-gods-cptn, it is a common backdrop and the visual setting of bonus games which are often the main target to aim at for players.
Oracle
Sitting at a revenue of over $50 billion a year, US tech company Oracle easily qualifies as one of the giants of the computing world. As of now, they offer a vast collection of software and hardware solutions, and are mostly known for providing products to large businesses such as databases and general data management. The company is named for its original Oracle Database, and that’s a name drawn straight from mythology.
While it was used to refer to a general group of fortune readers and mystics in Ancient Greece, the Oracle at Delphi was a semi-mythological character capable of predicting the future. As you can read at https://www.thecollector.com/oracle-of-delphi/, the Oracle was part of one of the largest religious institutions of the ancient world, but in legends, she was all-seeing and all-knowing, something quite suited for vast amounts of data.
Asus
Out of the entries we have here, this probably seems the most confusing, as Asus itself isn’t a name directly linked to mythology. As you can read at https://www.digitimes.com/news/a20240808PD200/asus-revenue-profit-market-mobile.html, the massive laptop and computer hardware manufacturer is one of the leading names in the market with billions in revenue each year, but few realise that both the name and the company logo are drawn from a mythical animal.
Essentially, Asus is just a shortened form of Pegasus, a horse with the wings of an eagle. In the myths, he is an odd child of Poseidon and Medusa, and he was more recently associated with the hero Heracles. Pegasus has long represented flight and freedom, which is perfect for a company linked with laptops, although the suggestion that the blocky logo actually shows the creature is a little harder to believe.
Whether it’s the elegance or the familiarity of these names, tech companies seem to return again and again to the classics. With new startups launching every week, it’s only a matter of time until the next titan with a name drawn from Greek mythology pops up.
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