Wow Skin Science expands presence in tier 2 plus cities with Meesho

Wow Skin Science, a beauty and personal care brand has expanded its presence in tier 2 cities and beyond through its strategic partnership with value e-commerce platform Meesho.

The brand claims to have onboarded 1 million new customers from regions such as Ambernath, Trichy, Etah, Nalgonda, Pratapgarh, Itanagar, Rourkela, Berasia, and Ramagundam among others over the past one year through this partnership.

Wow Skin Science has witnessed strong growth on the platform across categories such as perfumes, facewash, serums, creams, sunscreens, shampoos, hair oils, aloe vera gel, and health drinks. It is targeting a 5X growth in annual recurring revenue (ARR) on Meesho over the next one year.

Commenting on the partnership, Manish Chowdhary, co-founder of Wow Skin Science in a statement said, “Our partnership with Meesho has been transformative, enabling us to unlock new growth opportunities and build strong brand loyalty in tier 2+ regions. Over the past year, this collaboration has driven a 10X growth in orders from these regions, underscoring the immense potential of tier 2+ markets.”

Megha Agarwal, general manager business at Meesho added, “Our platform’s extensive reach into tier 2+ markets enables brands to connect with millions of shoppers who seek products at affordable prices. The remarkable growth Wow has achieved highlights the potential of these emerging markets and reinforces Meesho’s mission to democratize internet commerce for all.”

Going forward, Wow Skin Science plans to launch products that cater specifically to Meesho’s vast consumer base to fuel its growth in the coming years.