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Skinbetter Science, a leader in professional skincare innovation, is celebrating the 10-year anniversary of the skincare industry’s AlphaRet Overnight Cream.
Initially introduced in 2016, the patented technology was the first to effectively combine a retinoid and an alpha hydroxy acid, which helped establish the Skinbetter Science brand as an expert in pharma-to-skin technology. Since then, AlphaRet has been recognized as a 33-time award winner for its efficient and gentle skin rejuvenation.
“Since its launch in 2016, our patented AlphaRet technology has revolutionized the industry,” said Geneviève Bibeau, general manager of Skinbetter Science USA. “AlphaRet was the first-ever formula to combine a retinoid and an alpha hydroxy acid, setting a new standard in skincare. Not all retinoids are created equally. Many lose potency and risk irritation, when applied and converted into retinoic acid. AlphaRet’s technology bypasses this conversion, resulting in award-winning efficacy and tolerability.”
Real Results
Esthetician and model Laura Love will serve as the brand’s first official spokesperson in celebration of its 10-year anniversary campaign, leveraging her expertise to highlight the efficacy and innovation of AlphaRet. As a trusted voice in the skincare community, Love brings a unique perspective to the campaign, helping to connect consumers with the science-backed benefits of the AlphaRet line.
“As both a model and esthetician, I rely on products that deliver real results while being gentle enough for everyday use,” said Laura Love, official brand ambassador for Skinbetter Science. “AlphaRet Overnight Cream is a gamechanger. It combines cutting-edge technology with incredible efficacy to improve tone, texture, and fine lines, all with minimal irritation. It is my go-to for maintaining smooth, radiant, camera-ready skin.”
AlphaRet Overnight Cream improves the appearance of lines, wrinkles, uneven tone and texture with little-to-no irritation. In a 12-week clinical study, patients saw a 33% reduction in fine lines and wrinkles, according to the brand. It earned an Allure Best of Beauty Breakthrough at launch and has been recognized as Best Retinol and Best Night Cream by top publications. For enhanced texture improvement, the Intensive AlphaRet Overnight Cream offers a higher concentration of glycolic acid.
AlphaRet Collection
In addition to the AlphaRet Overnight Cream, the AlphaRet skincare collection features a range of award-winning products for visibly improving skin from head to toe, that deliver clinically validated visible benefits with little-to-no irritation, making it gentle enough for nightly use.
The collection also includes the following:
AlphaRet Clearing Serum combines salicylic acid, beta hydroxy acid (BHA) and pore-cleansing, hydrating and soothing ingredients to rejuvenate and clarify blemish-prone, oily skin.
AlphaRet Exfoliating Peel Pads feature a patented triple-acid formulation with AlphaRet technology to exfoliate, reduce fine lines, wrinkles, pores and rough patches, and improve skin imperfections.
EyeMax AlphaRet Overnight Cream brings AlphaRet technology to the delicate eye area, improving dryness, crepiness, puffiness, lines, wrinkles and darkness.
AlphaRet Body Overnght Cream helps resurface and improve skin texture while hydrating and smoothing rough, dry and flaky skin. Launched in 2024, it won a Shape Beauty Award that same year a Cosmopolitan Holy Grail Beauty Award in 2025.
