Transforming retail and tourism: IsWhere’s game-changing launch in Thailand

Discover how IsWhere and its CEO, Terence Mak, are set to disrupt Thailand’s retail and tourism sectors with innovative location-based digital marketing solutions.

IsWhere, a cutting-edge location-based digital marketing platform, has officially launched in Thailand. Through innovative technology, it aims to shake up the retail and tourism industries. This B2B-focused launch marks the beginning of a new era for brick-and-mortar businesses, with a consumer rollout planned for early 2025.
The platform empowers merchants—including retail shops, restaurants, and service providers—to attract and engage more customers, boost foot traffic, and maximize ROI. Designed for simplicity and accessibility, IsWhere allows businesses to register, create targeted promotions, and monitor campaign performance in real-time via its user-friendly website.
Terence Mak, CEO of IsWhere, shared his vision for the platform: “IsWhere was built to address the real pain points and needs of merchants. Our platform empowers businesses of all sizes to instantly launch digital promotional campaigns at minimal cost, allowing them to connect directly with both local and tourist customers in multiple supported languages.”
With a disruptive pricing model, merchants can register their stores for free, gaining visibility on the platform. For a flat monthly fee of 3,000 THB per store location, they can unlock unlimited access to IsWhere’s marketing features, including on-demand promotional campaigns. To incentivise early adoption, IsWhere is offering 100 million baht in free vouchers to the first 10,000 merchants who sign up via associations or government memberships.
This cost-effective approach ensures small businesses can compete with larger players, levelling the playing field while stimulating local economies. “With a simple subscription, merchants can create unlimited real-time promotions without worrying about hefty advertising budgets,” added Mak.
Thailand’s thriving retail sector, strong “promotion” culture, and status as a global tourist hotspot make it an ideal launch market for IsWhere. The platform’s ability to support hyper-localized marketing aligns perfectly with the needs of the Thai market, offering merchants the opportunity to connect with customers in a more targeted and impactful way.
Hotels and travel operators gain a significant advantage with IsWhere. Unlike other platforms, IsWhere does not charge a commission on vendor deals and allows unlimited offer creation. This flexibility lets vendors showcase a wide range of options, such as room stays, restaurant promotions, and more, empowering them to maximise the potential of their diverse offerings.
Mak elaborated: “Our goal is to energise the growing digital community, driving consumption and supporting local economies. With its robust retail and tourism sectors, Thailand is the perfect launchpad for our global vision.”
The launch event, held at Victor Club in Bangkok, featured a panel of industry leaders discussing the critical role of SMEs in driving economic growth and the importance of digital transformation for traditional businesses. Discussions emphasised how platforms like IsWhere can bridge the gap between local merchants and major brands, helping SMEs amplify their value in a dynamic market.
IsWhere’s launch represents more than a technological milestone – it signals a transformative opportunity for small businesses in Thailand. By equipping them with innovative tools to compete in an increasingly digital world, IsWhere is poised to redefine how merchants connect with customers, enhance their offerings, and thrive in an ever-evolving retail landscape.

2024 in review: Jewish books

Cold Crematorium
by József Debreczeni
(Penguin)
​ József Debreczeni Credit: Mirko Bruner
Between May and July in 1944, Hungary despatched 430,000 Hungarian Jews to Auschwitz, even though by that point it was clear Nazi Germany was losing the war. The journalist József Debreczeni was one of them and recorded with meticulous detail the purposeful almost mechanical dehumanisation of the Jewish prisoners and the curious power hierarchies of camp life. His account, published in Yugoslavia 1950, has only now been translated, expertly so by Paul Olchvary. An instant classic.

The Gates of Gaza
by Amir Tibon
(Scribe)

Tibon spent most of October 7 locked with his wife and two daughters in a safe room in his house in Nahal Oz while around him Hamas terrorists massacred his friends and neighbours. His startling ear witness account provides a lens for a wider ranging analysis of recent Israeli history including a scathing attack on the country’s lack of preparation for such an attack and its many strategic failures. A vital reminder that the ongoing conflict contains no easy answers.

Long Island Compromise
by Taffy Brodesser-Akner
(Wildfire)
​ Taffy Brodesser-Akner
Novels about the wealthy, screwed-up elite are like catnip for me. Few, though, nail the territory so acutely and lethally as the second book from Taffy Brodesser-Akner – a horribly compelling story about a very rich family still processing the fallout from the brief kidnapping of its patriarch decades after the event. The pace is relentless, the awful comic detail as this gruesome over-indulged clan grapple with their worsening fortunes sometimes almost too much. Still, resistance is futile.

Sufferance
by Charles Palliser
(Guernica)
​ Charles Palliser
An unflinching, honest, horrifying novel, and an antidote to those books and films that use the Shoah to tell uplifting moral fables,” wrote our reviewer of this sly, devastating parable which takes place in an unnamed authoritarian country. An abandoned young girl has been taken in by another family yet as the political and societal situation around them worsens, her benefactors are eventually forced to make a terrible choice. A novel that asks uncomfortable questions about the fragile nature of good intentions.

Final Verdict
by Tobias Buck
(Weidenfeld and Nicolson)
​ Tobias Buck
Comprising two stories: that of the trial of Bruno Dey for war crimes in Germany, which Buck attended as a journalist, and that of Buck’s family, in particular his grandfather, an early member of the Nazi party, this is a swift, sharp book. The question of collective guilt, of individual culpability, the difficulty of serving retrospective justice and the growing unease in Germany over “memory culture” are all assiduously examined in a book whose slight form belies its immense power.


A Drop of Golden Sun
by Kate Saunders 
(Faber) Kate Saunders
It’s 1973 and Jenny is making her film debut in a musical about a singing, dancing nanny and an escape from Nazi-occupied territory. On one level, A Drop of Golden Sun is a thoroughly enjoyable Noel Streatfeild-esque story: Jenny and her co-stars, posh John, bumptious Belinda and troubled Harriet, are fully realised characters with interesting back stories. But it’s not all raindrops on roses. The war is a living memory for the older characters; the actor playing the chief Nazi is an Austrian Jew, while the production’s superstar wants to wear a prosthetic “Jewish nose”. Age 11 up.

The Benefits of Using a Business Travel Booking Platform

In today’s fast-paced world, businesses are constantly looking for ways to optimize processes and improve efficiency. One area that has seen significant transformation in recent years is business travel management.

The days of manually booking flights, hotels, and transportation for employees are quickly becoming a thing of the past. Instead, companies are turning to business travel booking platforms and online travel booking systems to streamline and automate the entire travel process. These platforms not only save time but also offer businesses greater control over travel expenses, compliance with policies, and the overall travel experience for employees.
In this blog, we’ll dive into the various benefits of using a business travel booking platform, from cost savings and efficiency to improved employee satisfaction and data insights. Whether you’re a small startup or a large corporation, adopting an online travel booking solution can significantly enhance your travel management processes. Let’s explore how these platforms can make a difference for your business.

1. Streamlined Booking Process

One of the primary benefits of using a business travel booking platform is the significant reduction in the time and effort it takes to book travel. Instead of relying on individual employees to manually search for flights, hotels, and car rentals, these platforms provide a centralized location where everything can be booked in just a few clicks. With intuitive interfaces and advanced search algorithms, employees can find the best options tailored to their travel preferences and business needs.
Business travel booking platforms often integrate multiple travel providers, allowing employees to book their entire trip from a single platform. This streamlines the process and minimizes the chance of errors, such as double bookings or miscommunications with travel agents. By automating the travel booking process, companies can significantly reduce the administrative burden on their employees, giving them more time to focus on their core tasks.

2. Cost Savings and Budget Control

Another major advantage of business travel booking platforms is the ability to control costs and maximize budget efficiency. Many platforms offer tools that help businesses set travel budgets and track expenses in real-time, ensuring employees stay within company-approved limits. They also provide access to negotiated corporate rates, offering discounts on flights, hotels, and car rentals, which can significantly lower overall travel expenses.
The ability to compare prices from multiple suppliers on a single platform also allows businesses to find the best deals, whether they’re booking domestic or international travel. Additionally, most business travel booking platforms offer reporting tools that give finance teams visibility into travel spend patterns. This transparency makes it easier for businesses to identify areas where they can reduce costs, whether by switching providers, choosing more cost-effective options, or consolidating bookings to take advantage of bulk discounts.

3. Improved Compliance with Travel Policies

Enforcing travel policies across an organization can be a challenge, especially in larger companies where employees are often booking travel independently. Online travel booking platforms address this issue by providing a built-in policy enforcement feature. Companies can set rules for things like flight class, hotel star ratings, and car rental types, ensuring that employees always book within the company’s travel guidelines.
With automatic policy enforcement, business travel booking platforms eliminate the risk of employees booking outside the approved budget or policy. For example, if a traveler attempts to book a luxury hotel that exceeds the budget or violates a company policy, the platform can flag the booking and prompt the employee to choose a different option. This not only ensures compliance but also provides managers with better oversight of travel expenditures.

4. Enhanced Traveler Experience

While the main goal of a business travel booking platform is to simplify the travel management process, these tools also have a positive impact on the traveler’s experience. Traditional travel booking methods often leave employees feeling frustrated and overwhelmed by the sheer volume of options and time spent on arrangements. A modern online travel booking solution, however, provides a user-friendly interface where employees can quickly find and book the travel options that best suit their needs.
Furthermore, many platforms offer additional services such as itinerary management, real-time updates, and mobile apps that keep travelers informed throughout their journey. Travelers can receive notifications of flight delays, gate changes, or cancellations, ensuring they stay on top of any potential disruptions. By providing a more seamless and efficient booking experience, businesses can improve employee satisfaction and ensure that their team is well-supported during their trips.

5. Better Data Insights and Reporting

With traditional booking methods, it can be challenging for businesses to track and analyze travel data. Business travel booking platforms, however, provide detailed reports and analytics that give companies insights into their travel spend, booking trends, and employee preferences. These reports can help businesses make data-driven decisions when it comes to travel policy adjustments, vendor negotiations, and cost-saving initiatives.
For example, a company may find that a significant portion of their travel expenses is going toward last-minute bookings. With this information, they can take proactive steps to encourage early bookings, reducing costs and improving overall efficiency. Moreover, having all travel data in one place allows companies to assess compliance with travel policies and make adjustments where needed. The ability to track and analyze data is invaluable for businesses looking to optimize their travel management processes.

6. Safety and Duty of Care

Another critical benefit of using a business travel booking platform is the enhanced duty of care it provides to employees. Ensuring the safety and well-being of employees while they’re traveling is a top priority for any organization. Business travel booking platforms can help fulfill this responsibility by offering features such as real-time traveler tracking, emergency alerts, and access to 24/7 support services.
In case of an emergency or natural disaster, travel managers can quickly locate all employees who are traveling in the affected area and provide assistance as needed. This level of visibility and proactive support can make a significant difference in protecting employees and ensuring their safety while they’re on business trips. By using a platform that integrates these safety features, companies can fulfill their duty of care and provide travelers with peace of mind.

7. Integration with Other Business Systems

A good business travel booking platform should seamlessly integrate with other systems within the organization, such as expense management software, accounting tools, and HR platforms. This integration ensures that travel-related data flows smoothly between systems, minimizing the need for manual data entry and reducing the risk of errors.
For example, once a trip is booked through the platform, the relevant details can be automatically transferred to the company’s expense management system. This makes it easier for employees to submit expense reports, and for finance teams to review and approve them. Integration with HR systems can also help with the management of travel policies, ensuring that the platform is always up to date with the latest guidelines. By centralizing travel management in one platform, businesses can create a more streamlined and cohesive workflow.

8. Increased Efficiency for Travel Managers

Travel managers play a crucial role in overseeing business travel bookings, ensuring compliance, and managing costs. However, without the right tools, this job can quickly become overwhelming. Business travel booking platforms help to alleviate this burden by automating many of the tasks that would otherwise take up significant time. This includes approving bookings, checking compliance with travel policies, and generating reports.
By reducing the manual workload, travel managers can focus on higher-value activities, such as negotiating better rates with suppliers, optimizing travel policies, or providing personalized support to employees. The efficiency gained from using an online travel booking platform allows travel managers to be more strategic in their approach to travel management, ultimately benefiting the entire organization.

9. Scalability and Flexibility

As businesses grow, their travel needs become more complex. A business travel booking platform can scale with the company, allowing it to easily accommodate an increasing number of travelers, destinations, and bookings. Whether your company is booking a few trips per month or managing hundreds of travel requests, the platform can adapt to meet the needs of the organization.
Moreover, online travel booking systems are highly flexible, allowing businesses to customize the platform based on their specific requirements. This means that companies can add or remove features, integrate new suppliers, or adjust policies as their travel needs evolve. The scalability and flexibility of business travel booking platforms make them a long-term solution that can grow with your business.

10. Environmental Sustainability

As more businesses focus on sustainability, online travel booking platforms can play a role in reducing a company’s environmental impact. Many platforms offer features that allow companies to choose more sustainable travel options, such as eco-friendly hotels or flights with lower carbon emissions. Some platforms also provide carbon footprint tracking, allowing companies to measure and offset their travel-related emissions.
By incorporating sustainability into the travel booking process, businesses can align their travel practices with their corporate social responsibility (CSR) goals. This not only benefits the environment but also enhances the company’s reputation among clients, employees, and stakeholders.

Conclusion

In conclusion, the benefits of using a business travel booking platform are vast and varied. From streamlining the booking process and reducing costs to improving compliance and ensuring traveler safety, these platforms are essential tools for businesses looking to optimize their travel management. The ability to track and analyze travel data, provide a better experience for travelers, and scale with the company makes business travel booking platforms a smart investment for organizations of all sizes.
By embracing the power of online travel booking, businesses can take control of their travel processes, improve efficiency, and provide employees with the tools they need to manage their travel bookings with ease. As the business world continues to evolve, adopting a robust and comprehensive travel booking platform is no longer just a luxury—it’s a necessity for staying competitive in today’s global marketplace.

POLL: What’s the best Christmas film of all time? Vote for your favourite

From Kevin McCallister’s antics in Home Alone, to the Grinch trying to ruin Christmas for the residents of Whoville and old classics still spreading Christmas magic all these years later, the list is endless.

But now it’s time to have your say – what is your favourite Christmas film?

Best Family-Friendly Christmas Movies (IMDb Ratings)

With the likes of Elf, Love Actually and It’s a Wonderful Life still remaining popular among households during the festive season, will there be a clear winner?

Vote in our poll below:

If your top film isn’t listed in our poll (because let’s face it, there are far too many), let us know in the comments below.

UK’s top 10 Christmas films revealed

Meanwhile, Showcase Cinemas has discovered the UK’s top ten favourite Christmas films, according to new research.

Home Alone has been crowned the nation’s favourite Christmas film of all time, a new nationwide survey has revealed.

The study found the 90s family favourite starring Macauley Culkin won 13% of the vote, beating out competition from 1946’s It’s a Wonderful Life (9%) and the Richard Curtis festive rom-com, Love Actually (9%).

Also landing amongst the top ten, the hotly debated Die Hard is the nation’s fourth favourite festive flick of all time, despite director John McTiernan denying it’s a Christmas movie.

@christmasideas.uk Christmas Movies #christmasmovies #christmasmovie #christmasvideo #christmasfilm #christmasmovienight ♬ This Is How We Do It – Montell Jordan

Recommended reading:

UK’s top 10 Christmas films of all time

Home Alone (13%)

It’s a Wonderful Life (9%)

Love Actually (9%)

Die Hard (7%)

Elf (6%)

A Christmas Carol (6%)

Miracle on 34th Street (5%)

The Muppets Christmas Carol (5%)

Home Alone 2: Lost in New York (5%)

National Lampoon’s Christmas Vacation (4%)

Elsewhere, the study found that despite being a long-time festive tradition, more Brits are turning to the cinema over the theatre come Christmas, with more than eight in 10 (82%) respondents stating they’d rather watch a film on the big screen than watch a pantomime.

Additionally, more than six in 10 (65%) Brits revealed watching Christmas films with their family and friends is one of their favourite things to do over the festive period.

How Scary Is Nosferatu, the New Dracula Movie From the Director of The Witch and The Northman?

For die-hards, no horror movie can be too scary. But for you, a wimp, the wrong one can leave you miserable. Never fear, scaredies, because Slate’s Scaredy Scale is here to help. We’ve put together a highly scientific and mostly spoiler-free system for rating new horror movies, comparing them with classics along a 10-point scale. And because not everyone is scared by the same things—some viewers can’t stand jump scares, while others are haunted by more psychological terrors or can’t stomach arterial spurts—it breaks down each movie’s scares across three criteria: suspense, spookiness, and gore.

If you haven’t had enough of towering Swedish actor Bill Skarsgård scaring the living daylights out of you as the killer clown in It, then I’m pleased to announce that this edition of the Scaredy Scale will be about his attempt to do it all over again. The new Nosferatu finds Skarsgård trying to match writer-director Robert Eggers’ freak, which is no small task given the auteur (also responsible for The Witch, The Lighthouse, and The Northman) is known for his signature blend of creepy folklore, horror, and, simply put, delightfully weird shit. Now, in his first article-less feature-length film, Eggers decided to take on the classic vampire tale, revamping the classic 1922 German film of the same name with stars such as Lily-Rose Depp, Nicholas Hoult, and Willem Dafoe. There’s little question that the movie is good—for a genre flick, it boasts exceptionally high numbers on review aggregators—but just how scary is this not-so-jolly Christmas release? Is it OK to take the kiddies who are in town for the holidays, or should you sneak out from the festivities to watch it alone? Let’s dive in.

Photo illustration by Slate. Photo by Focus Features.

Nosferatu starts with the sound of distressed breathing set to only a black screen, from which you don’t know what will emerge. Then, it doles out its first, genuinely surprising, jump scare within those first five minutes. It’s a film that shows you, from the start, just how much it wants to terrify you as a movie that’s not about what goes bump in the night, but BAM. There are frights aplenty, but they’re nothing if not artful. Plenty are accomplished with sound that unexpectedly crescendos and, thus, can be avoided by a well-timed plugging of ears. But it would be a shame to miss how its combinations of high-volume string instruments, quick cuts, darkness, and bodily fluids are used to raise your heart rate. Some of the heightened moments of tension are even playful, like one particularly successful shock that is followed by a shot so angelic my screening laughed at the tonal whiplash. Of course, that heavenly tableau then tees up a set piece, practically lifted from a future textbook on horror masterclasses, that will have you unconsciously holding your breath. Be prepared for your nervous system to get a workout.

Photo illustration by Slate. Photo by Focus Features.

The Grand Guignol in Nosferatu isn’t frequent or fundamental to the plot like it is in some other horror franchises, but whenever it does come time to get grisly, Eggers goes for broke. Given that the story follows a vampire that brings a plague to a whole town, there’s naturally a healthy amount of bodily fluids on display. Chief among them, of course, is blood: It spurts, it squirts, it pours, it pools, it even, somehow, bursts. In the film’s most repulsive moments, something alive is always being bitten into, whether it’s a human neck or an animal head. And, given the whole plague thing, there are also sufficient sickly sights to amply disgust you. Not to mention the abundance of spit and mucus, which is, admittedly, not my thing. Your mileage may vary, but if you’re even the slightest bit squeamish, you may want to reconsider your decision to see this one at a dine-in theater.

Photo illustration by Slate. Photo by Focus Features.

Seeing Lily-Rose Depp’s body demonically contort might stay with you, sure. But the truth of the matter is: The film is set in a specific time and place, and unfolds like it does because of a character’s poor decision-making years prior. The movie is a total ride, but as long as you don’t time-travel back to 1838, go to Germany, and make a deal with the devil, you should be able to mostly leave this one behind you.

Photo illustration by Slate. Photo by Focus Features.

2024 has offered no shortage of creative horror flicks, like Nicolas Cage’s viral Longlegs, the riveting social commentary The Substance, the high-concept Late Night With the Devil, and the daring Hugh Grant vehicle Heretic, not to mention international standouts like South Korea’s Exhuma and France’s MadS. It is only fitting that the year should end with another entry in this category of Actually Good Horror Movies. Though Nosferatu may not keep your pulse pounding for too long after you leave the theater, its full-throttle exploration of art meeting terror should leave a mark on you in the best way. You’ll definitely close your eyes at the carnage, and cover your ears at the jolts, but nothing about its scares is cheap. Not everyone lives forever, but some Christmas memories can still be immortal.

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