“If African women rise, wildlife will thrive,” says Deborah Calmeyer, one of four visionary leaders I interviewed from Africa’s sustainable travel industry for International Women’s Day.
What do they have in common?
They are reshaping responsible tourism and proving that conservation-driven travel can uplift both ecosystems and local communities. They are also leading the way in high-end, low-impact tourism and showing that economic success and environmental responsibility can go hand in hand.
And perhaps most strikingly, they are breaking barriers in a male-dominated industry, leading with persistence and a deep commitment to community-driven change.
Now, let’s meet the women shaping the future of sustainable travel in Africa.
MORE FOR YOUNetflix’s Best New Show Nabs A Perfect 100% Critic Score, 94% AudienceHere’s What We Know About Trump And Musk’s Social Security Plans—As Agency Head Reportedly Says They’ll ‘Make Mistakes’Today’s NYT Mini Crossword Clues And Answers For Thursday, March 6th
Beverly Joubert – Great PlainsBeverly JoubertGreat Plains / Photograph by Andrew Howard
South African-born Beverly Joubert is a renowned filmmaker, photographer, designer, and wildlife conservationist. As a National Geographic Explorer at Large, she has co-produced over 40 films (of which eight received Emmy Awards) alongside her husband, Dereck Joubert, and co-authored 12 books to showcase Africa’s wildlife.
She co-founded Great Plains in 2006, overseeing 15 sustainable safari camps across Botswana, Kenya and Zimbabwe. In 2014, she co-launched the Great Plains Foundation, a U.S.-based 501(c)(3) organization dedicated to conservation and community development.
In an email interview, she recalled that her commitment to sustainability truly began in the Maasai Mara when she and her husband came across a mound of plastic waste left behind by a film crew from China. She calls that moment a defining one that drove her and her husband to take immediate action. “It was shocking to me that anyone could actually be so insensitive to the pristine nature of the environment they had come to film for exactly that quality,” she says.
Beverly Joubert visiting the Maasai Olympics in Kenya. Great Plains.
She takes great pride in initiatives like Solar Mamas, Conservation Education and the Great Plains Earth Academy, which have made a tangible impact on both conservation efforts and local communities.
For her, sustainable travel means “living up to the goal of becoming carbon negative and choosing locations and companies that embrace these values fully.”
If she could change one thing about how the world perceives travel in Africa, it would be the understanding that travel comes in many forms. She explains that while reducing carbon footprints is essential, halting travel to Africa altogether would have devastating consequences, pushing millions into poverty.
“Poor people poach, chop down forests and rely on cattle that destroy landscapes,” she says. In her opinion, the damage would far outweigh the impact of high-end, low-impact travel that supports the local community.
When asked about the role of women in sustainable travel, she replied that women, often the backbone of communities, have a natural inclination toward conservation and sustainability. She believes women can drive meaningful change if they are empowered through education, leadership roles and economic opportunities.
Tinolla Rodgers – African Monarch LodgesTinolla RodgersAfrican Monarch Lodges
Tinolla Rogers is the managing director and owner of African Monarch Lodges, operating two lodges and a campsite within the Bwabwata National Park in the heart of Namibia’s Zambezi Region.
It is one of the country’s most remote regions with unique challenges: no power grids, quick supply runs, waste management systems and no local maintenance specialists. Rogers built more than a thriving tourism destination out of necessity and pioneering spirit. She established a circular economy that generates value, creates a sustainable livelihood for the local community and preserves the land all under the umbrella of the now award-winning Sijwa Project.
When asked about her proudest moment in an email interview, she recalled her meeting in 2018 with Honourable Chief Mayuni, members of the Traditional Authority, elders of the Mayuni Conservancy, community members and her late husband, when she vowed to create a recycling center that would do more than manage waste. It would create jobs, provide skills training and generate revenue for the entire community.
Two years later, Chief Mayuni returned to see their progress. “In that moment, we were able to show him that every single promise we had made had been brought to life. That day remains one of my proudest moments and proof that responsible tourism can create real, lasting change,” she said.
The Sijwa Project goes beyond waste management. It includes beehives, a permaculture nursery, sewing, carpentry and recycling workshops designed to create sustainable livelihoods. She is building an entire economy from scratch to provide jobs and opportunities for this region.
“Everything we do is to preserve this precious land and to ensure our impact reaches the community to make a real difference,” she says.
Stepping into sole leadership of African Monarch Lodges was never part of her plan. She called it a path life chose for her. “There were moments when I felt the weight of expectations, the unspoken question of whether I could fill the shoes of my late husband. But in those moments, I turned to the land. The wild, untamed beauty of this place teaches resilience. And just as nature finds a way to grow through the toughest conditions, so too did I,” she says.
According to her, being a woman in sustainability goes beyond protecting the environment, it is about building a legacy. It means honoring the past while shaping the future. It is about proving that leadership can come in many forms and if you lead with heart, authenticity and a deep love for the land and its people, trust follows.
“Today, I stand not just as a leader, but as a guardian of something far greater than myself. And in the eyes of the community, I see that I am not alone in this journey, we are in it together,” she says.
Deborah Calmeyer – ROAR AFRICADeborah CalmeyerRoar Africa
Born in Zimbabwe, Deborah Calmeyer carries a deep-rooted connection to Africa since she has ancestral ties dating back to 1688 in Cape Town. She founded ROAR AFRICA, a luxury travel company, in 2005.
She believes true sustainability is about reciprocity, where travel transforms the traveler but also leaves a lasting, positive impact on the destinations visited. For Africa, this means striking a delicate balance between wildlife conservation and supporting local communities.
“Africa is a vast, diverse and deeply profound continent with rich cultures, cutting-edge conservation efforts, and potentially life-changing travel experiences. It is not just a place to visit—it is a place to engage with, learn from and be changed by,” she says.
In an email interview, she reflected on launching the first Women’s Empowerment Retreat in 2019 and described the profound fulfilment she feels in amplifying women’s voices to shape the future of conservation and tourism.Group photo at the Women’s Empowerment Retreat in 2023. Roar Africa
The retreats bring global travelers to Africa to connect with African women who have broken both tribal and Western barriers. These meetings resulted in scholarships, conservation funds, women’s health initiatives, documentary films and exchange programs.
While tourism and conservation in Africa are male-dominated, she believes being a woman will bring a unique perspective rooted in collaboration, community and long-term vision.
Julie Church – Seas4LifeJulie ChurchSea4Life
Julie Church is a fourth-generation Kenyan and founder of Seas4Life and Ocean Sole. With a marine conservation and eco-entrepreneurship background, she has worked with leading organizations like the World Wide Fund for Nature (WWF), Kenya Wildlife Service, the International Union for Conservation of Nature (IUCN), the Food and Agriculture Organization (FAO) and the United Nations Environment Programme (UNEP).
In 2005, she founded Ocean Sole, a flipflop recycling company, turning marine pollution into art and impact. “Not only did we clean up the beaches, but we also generated income and awareness through the products to the community and the buyers,” she says.A colorful elephant sculpture made of recycled flipflips that Ocean Sole collected from the beaches. … [+] Ocean Sole.
After years of consultancy work, she realized that the most powerful way to connect people to the oceans is not through impact reports or policies but through direct, hands-on experiences that highlight how the Ocean shapes our daily lives and how our actions, in turn, shape the Ocean.
In her opinion, integrating sustainability into tourism is challenging, especially in regions where short-term economic pressures often outweigh long-term conservation goals. However, establishing Seas4Life in 2018 is her way of using travel as a platform to advocate for sustainable travel and ocean conservation.
By encouraging guests to swim with sharks, she transforms fear into fascination. By fostering a direct connection, travelers may begin to appreciate these often-misunderstood marine creatures. She believes “with a mindset of observing, learning and engaging, the impact of tourism could be truly transformative.”
Her defining moment came when she saw firsthand the impact of sea turtle conservation along Kenya’s north coast. She realized the power of education, training and alternative income opportunities. She saw how these efforts led to more protected nesting sites and foraging grounds and a decline in poaching.
However, she feels the biggest obstacle to marine protection is getting people to understand that sea travel in Africa is more than a beach holiday. She often compares visiting the Ocean to a safari experience. She encourages everyone to ask: “Would you visit the Serengeti National Park or Maasai Mara without venturing into the wild and remaining by a swimming pool? Now, why would you go to a beach without exploring its wildlife and wonders?
When asked about her experience as a woman leading sustainability efforts in Africa, her reply was short: “It is challenging.” But she believes in leading by example and delivering results that speak louder than words.
Details