Category Archives: Business News

Real estate business slows down in Davao

An unfinished condominium in Matina, Davao City. MindaNews Photo

DAVAO CITY (MindaNews/Apr 11) – The city’s “unpredictable business climate” has slowed down a bit the selling of real estate for residential and commercial use, an official from the Chamber of Real Estate Builders Association-Davao Chapter (CREBA) said.

Diosdado Mahipus Sr., CREBA Davao Chapter chair, said some real estate prices declined due to the “declining business climate which is not happening exclusively in Davao City, but in most areas in the world.”

Mahipus did not elaborate on the business climate issue except to say that the tariffs being imposed by the United States under the Trump administration on its trading partners around the world “have yet to affect the country as of now.”

Asked if the real estate market was affected by the political conflict President Ferdinand Marcos Jr. and the Duterte family, Mahipus said that such conflict is not the reason for the decline in sales.

“Political conflict is not the problem, the entire world is experiencing an economic crash… We are not immune to that,” he told reporters on the sidelines of Hukad Business Forum at Abreeza Ayala Malls, Friday morning.

He explained that the real estate market in the city, particularly renting and selling of condominiums, is already saturated.

He said that despite the excess in mid-rise and high-rise condominiums in the city, real estate properties, especially affordable ones, are still in shortage. 

But the sales of condominiums also slowed down due to the earthquake scare among residents, affecting several high-rise and mid-rise buildings in 2023, particularly Verdon Parc in Barangay Maa.

The government encouraged real estate developers to build more mid-rise housing so that more people could afford, Mahipus said.

He, however, noted that low-cost housing might be “less profitable” for developers because of the skyrocketing costs of raw lands for residential use.

“Davao is expensive because it is a commercial hub, all businesses are here. We cannot really avoid an increase in prices, but still we notice lately that air BNBs have become cheaper because of competition,” he said.

He said that from as high as P3,500 per day one can now rent a studio-type room in a condominium for as low as P1,000 to P1,500 per day due to the saturated market.

He said Davao’s selling price is at P50,000 to P75,000 per square meter for residential lots, while commercial spaces can be as expensive as P300,000 per square meter, especially near the city hall.

Back in 2023, real estate services and investment management firm Colliers Philippines reported that the upcoming infrastructure projects in Davao City could raise the value of land and property within five years.

The firm said the city is seeing major infrastructure developments, including the ongoing Davao City Bypass Road (expected to be finished by 2027) and the Davao Coastal Road (possibly completed as early as 2026).

Other key projects include the Mindanao Railway (set for completion by 2032), the expansion of Davao International Airport (targeted for 2028), and the modernization of the Davao Sasa Port which is expected to be completed by 2028. (Ian Carl Espinosa/MindaNews)

Business News | NMIMS Bengaluru Hosts the 12th Edition of TEDx NMIMS Bengaluru 2025: Transformative Stories and the Alchemy of Resilience

Prose Integrated Bengaluru (Karnataka) [India], April 11: SVKM’s NMIMS Bengaluru hosted the 12th edition of TEDx NMIMS Bengaluru. This year’s theme was “Alchemy of Resilience”, exploring the transformative power of resilience.Also Read | Google Layoffs: Tech Giant Sacks Hundreds of Employees From Divisions Handling Android Software, Pixel Phones and Chrome Browser, Says Report.TEDx NMIMS Bengaluru has been a flagship event at NMIMS Bengaluru featuring inspiring speakers and fostering thought-provoking discussions. The past editions of TEDx NMIMS Bengaluru hosted renowned speakers, sparked meaningful conversation and received widespread acclaim for promoting deep discussions and exchanging transformative ideas.The distinguished line-up of talented speakers at the 12th edition of TEDx NMIMS Bengaluru shared their unique perspectives and interesting insights on the theme “Alchemy of Resilience”.Also Read | UEFA Europa League 2024-25: Ruben Amorim Defends Andre Onana Despite Errors in Lyon Draw, Says ‘You Can Make Mistakes’.Radhika Amit Talati, a dynamic entrepreneur, yogini, mountaineer, and philanthropist, and the founder of a yoga foundation and Anahata Organics, is a passionate advocate for organic living and holistic well-being. Reflecting on her transformative experiences, she revealed, “Happiness is knowing how to flow like a river. Once you learn to flow, life happens effortlessly. This is what true alchemy is”, reminding the audience to face life’s challenges with grace and to strive for harmony in mind, body, and soul.Mukesh Tiwari, with over 25 years of experience across 20 countries and multiple industries, has redefined leadership through resilience and adaptability while creating workplaces where people thrive, through his mantra: Enable, Empower, Excel. He talked about his life’s journey which is a testament to the power of turning challenges into opportunities and shared, “Through this journey, I have learned that true resilience is about staying grounded in purpose, embracing challenges, and turning setbacks into opportunities.”Shiva Shankara GS is a Business Finance Executive and HR Operations expert as well as an award-winning cricketer, taekwondo enthusiast, and kickboxing practitioner. Talking about his journey in sports, reflecting on discipline, mental fortitude, and perseverance, qualities he believes transcend the boardroom as well, Shiva Shankara shares his inspiring story which was a powerful reminder to the audience that resilience is not confined to one arena; instead, it is a mindset that fuels success in every aspect of life. Talking about transformation and resilience, he reflected, “My journey has taught me that everyone faces moments when they feel like giving up, but persistence is key.”Tarun Sardesai’s journey is a testament to resilience, discipline, and the transformative power of sports. A trailblazer in the world of golf and fitness, as well as the founder of a renowned golf academy, his innovative approach to coaching has redefined golf as a pathway to personal growth, wellness, and holistic development. He related his story as a powerful reminder that resilience and passion can drive us to achieve greatness in every aspect of life. He urged the audience, “Practice getting better at failing every day and become the best version of yourselves.”Sowjanya Shetty is a beacon of personal and professional reinvention. As the founder of Attitude Makeover, she has empowered countless professionals to rediscover their strengths, navigate career transitions, and chart their own paths with confidence. She reminded the audience to focus on one simple thing, “Own your script and question whether you are giving your power to someone else.” Shetty has redefined what it means to embrace change and take charge of your journey; she shared her story with the audience as a powerful reminder that resilience, innovation, and purpose can transform not just careers, but lives.Aditya Chatterjee, a powerhouse in the legal world, is a partner at Keystone Partners. With a stellar career spanning complex civil and commercial litigation, international and domestic arbitrations, and high-stakes cross-examinations, his life’s journey is a masterclass in resilience, strategic thinking, and leadership. Aditya got on stage to share his expertise, wisdom, and vision while sharing insights into his ability to thrive amidst challenges and deliver impactful results which was nothing short of inspiring. He emphasised to the audience that, “Resilience deserves empathy and support long before society applauds its results.”Chetan Yallapurkar, an entrepreneur, author, podcast host, and change maker, is on a mission to drive social impact through innovation and purpose. The founder of BirdiesForGood, Chetan shared, “I believe in simplifying life: subtracting what’s not working, quitting negativity, and adding something meaningful.” His story inspires personal growth while being a testament to how resilience and innovation can spark positive change in the world! Together, the speakers showcased the power of passion, resilience, and positive transformation.About NMIMS University:NMIMS Bengaluru, a part of the NMIMS Deemed-to-be University, is dedicated to nurturing future-ready business leaders through its innovative and comprehensive MBA programs.Started in 2008, NMIMS Bengaluru was awarded a rating of A+++ by Business India Magazine. Business Today Magazine ranked NMIMS Bengaluru second in the city-wise category, seventh in the south-zone category and 16th among private B-schools. India Today Magazine ranked SBM, NMIMS Bengaluru as the 2nd in the ‘City-wise’ category and 5th in the ‘South-zone’ category awarding it an overall Private B-School rank of 16. Fortune India and Open Magazine placed it as 2nd in the ‘City-wise’ category, and 8th in the ‘South-zone’ category. The Institute of Institutional Rankings (IIRF) positioned NMIMS as the 13th in the ‘South-Zone’ category and 5th spot in the ‘State-wise’ ranking. NMIMS Bengaluru Rank 10th B-School in South India and Rank 16th in Private University by Times B School 2024.The campus has 4 schools, School of Business Management, School of Commerce, School of Economics and School of Law. The School of Business Management believes in nurturing a scientific spirit of inquiry among students, and by providing value-based education, mould them into leaders and responsible citizens, who will go on to play the role of change makers in society.(ADVERTORIAL DISCLAIMER: The above press release has been provided by Prose Integrated. ANI will not be responsible in any way for the content of the same)(This is an unedited and auto-generated story from Syndicated News feed, LatestLY Staff may not have modified or edited the content body)

Business News | Seeds Fincap’s Phenomenal Growth: Rs 500 Cr AUM & Rs 1000 Cr Disbursement in Less Than 4 Years!

VMPLNew Delhi [India], April 11: In the fast-paced world of financial services, few companies have managed to achieve the kind of success that Seeds Fincap Private Limited has witnessed. In less than four years since its inception, the company has crossed a remarkable milestone–Rs500 Cr in Assets Under Management (AUM) and Rs1023 Cr in total loan disbursements. With 129 branches across eight states and a portfolio of over one lakh clients, Seeds Fincap is reshaping access to business finance in India.Also Read | Google Layoffs: Tech Giant Sacks Hundreds of Employees From Divisions Handling Android Software, Pixel Phones and Chrome Browser, Says Report.The company has emerged as a key player in business financing, offering a range of loan products, including individual and unsecured business loans, loans against property, consumer durable loans, and supply chain finance. This dynamic portfolio has empowered small entrepreneurs across the country, providing them with the financial backing they need to grow and thrive.What makes Seeds Fincap’s success even more significant is the speed at which it has scaled. In just four years, it has not only expanded its geographical reach but also established itself as a trusted name in the financial ecosystem. Its customer-centric approach, robust risk management, and agile operational model have enabled it to cater to the credit needs of entrepreneurs and businesses that often struggle with traditional lending barriers.Also Read | UEFA Europa League 2024-25: Ruben Amorim Defends Andre Onana Despite Errors in Lyon Draw, Says ‘You Can Make Mistakes’.Leadership InsightsSpeaking about this milestone, Subhash Chandra Acharya, Managing Director of Seeds Fincap, stated:”Numbers tell a story, but our real success lies in the dreams we empower. Rs500 Cr AUM and Rs1000 Cr disbursement are just milestones on our larger journey to financial inclusion and business growth in India.”Adding to this, Co-founder Avishek Sarkar shared:”In less than four years, we’ve built more than just a financial institution; we’ve built trust. Every branch we open and every loan we disburse strengthens our commitment to supporting India’s entrepreneurs.”As India continues to foster entrepreneurship and economic self-reliance, institutions like Seeds Fincap are playing a crucial role in bridging the financial gap. By prioritizing accessibility, efficiency, and innovation, the company is poised to continue its upward trajectory, making financial empowerment a reality for thousands more. The company remains committed to driving financial inclusion and supporting businesses across India.(ADVERTORIAL DISCLAIMER: The above press release has been provided by VMPL. ANI will not be responsible in any way for the content of the same)(This is an unedited and auto-generated story from Syndicated News feed, LatestLY Staff may not have modified or edited the content body)

Ghana-Czech Business Forum Strengthens Economic Ties

By: Savannah Pokuaah Duah 

A high-level Ghana-Czech Business Forum took place on April 9, 2025, at the Mövenpick Ambassador Hotel in Accra, as part of Czech Republic President Petr Pavel‘s official three-day State Visit to Ghana. The event brought together key representatives from both countries’ public and private sectors to explore opportunities for enhanced trade and investment relations.

President John Dramani Mahama showcased Ghana’s welcoming business environment, highlighting key investment areas such as transport and logistics, agro-processing, digital technology, healthcare, manufacturing, and tourism.

He emphasized Ghana’s dedication to bolstering economic ties with the Czech Republic.

Additionally, President Mahama emphasized the benefits of trade agreements like the African Continental Free Trade Area (AfCFTA) and the Economic Partnership Agreement (EPA), positioning them as strategic advantages for Czech investors.

He also promoted the government’s 24-Hour Economy Policy, designed to boost productivity and create sustainable employment, particularly for young people.

READ ALSO: Mahama highlights AfCFTA as key to expanding Ghana-Czech economic ties

Furthermore, Czech President Petr Pavel praised Ghana’s stable democratic climate, positioning the country as a prime partner for Czech businesses. He encouraged Czech companies to explore partnership prospects in Ghana and announced plans for a similar business forum in Prague later this year.

The forum culminated in a B2B (Business-to-Business) session, where the Ghana Free Zones Authority (GFZA) organized strategic meetings between Free Zone Enterprises and Czech companies to encourage partnerships and stimulate business development.

This visit marks a significant step in strengthening economic ties between Ghana and the Czech Republic, with potential for increased trade and investment in various sectors.

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Business News | India Poised for One Million Startups by 2035: Nandan Nilekani at Carnegie Global Tech Summit

New Delhi [India], April 11 (ANI): Infosys co-founder Nandan Nilekani has outlined a bold vision for India’s startup future, stating that the country is poised to have one million startups by 2035, a remarkable leap from just 2,000 in 2015.Speaking at the Carnegie Global Tech Summit, Nandan Nilekani, who is founding Chairman of UIDAI (Aadhaar), said implementing AI at scale in India is built on an existing foundation of digital transformation that has happened for a decade.Also Read | MS Dhoni IPL Captaincy Record at Chepauk: Check CSK Captain’s Statistics At MA Chidambaram Stadium Ahead of CSK vs KKR IPL 2025 Match in Chennai.”All startups have been solving some problems over the years. The important thing is that we have a million of them. In 2015, we had about 2,000 startups. Today, we have 150,000 startups…we (will) have a million startups in 2035,” he said.”They create a successful company. They go for IPO. All those guys have some options. Suddenly, one startup negates 100 more startups….So that cycle is now in full play. Which problems they will solve…they will solve problems in climate, in energy, in space,” he added.Also Read | Google Layoffs: Tech Giant Sacks Hundreds of Employees From Divisions Handling Android Software, Pixel Phones and Chrome Browser, Says Report.He explained the powerful momentum behind India’s entrepreneurial surge, crediting a “virtuous cycle” that fuels continuous innovation. “India’s space story is a fabulous public narrative,” he noted, pointing to the increasing role of private innovation in historically state-led sectors.He also outlined the growth of India’s digital public infrastructure. “April 4th, 2016, Aadhaar reached 1 billion people. April 11th, 2016, UPI was launched. September 2, 2016, architecture was re-founded and was launched with RBI, which is the basis of democratic data. September 6th, 2016, Reliance Jio was launched, which changed the mobile business. November 8th, 2016, currency was withdrawn, also known as demonetization. And December 30th, 2016, Bhim app was launched.”He stressed that these events were not spontaneous but a result of years of silent preparation.”But for this to happen, things had to have happened before. It’s not like one morning we got up and all this happened. It was all developing over the previous few years. So I think the message is that you have to have the patience to build the basic foundation. It will take years. But if you do it well, then events will happen. So I think there’s hope for everyone. And this time we can do it much faster. Because we know what we are doing.”He said AI can help bring dynamic contextual information at fingertips.”When we look at implementing AI at scale in India, it’s built on an exisiting foundation of digital transformation that has happened for a decade. With the current thing we have, the predominant languages of the phone are English and Hindi, the user interfaces are touchscreen and you have static knowledge available. Even with that, we have reached more than 500 million users. Today, WhatsApp in India has more than 600 million users, PhonePay has about 350-400 million users, UPI has 400 million users,” he said…”As penetration of phones goes up and we reach a billion phones, what is going to take a billion people to use this? First, language will move from just Hindi and English to every major Indian language and that will make it much more accessible…Second, the UI from keyboard and touch will go to voice and video…Third, because of generative AI and reasoning capability if AI, you will go from static knowledge to dynamic contextual information that is at your fingertips,” he added.He talked about the challenge of implementing AI in the public sector.”The most difficult is actually implementing AI in the public sector because public sector has structural constraints, it has ministries, departments, everybody is territorial so data is not shared. If data is the lifeblood of AI, we have to find a way to bring all AI together, irrespective of which part of the Government it comes from. So, public sector is the most difficult. Also because public trust is so important, ethical concerns are also important,” he said. (ANI) (This is an unedited and auto-generated story from Syndicated News feed, LatestLY Staff may not have modified or edited the content body)

Srimurali Krishna Chillara: A Cutting-Edge Thought Leader in Data Analytics and Business Intelligence

—Srimurali Krishna Chillara is a seasoned technology leader renowned for his expertise in business intelligence, data warehousing, and AI-driven analytics. With a career spanning diverse industries and major global organizations, his leadership has been pivotal in driving innovative data solutions and empowering teams to excel in high-stakes, fast-paced environments. His work not only optimizes complex reporting systems but also transforms raw data into actionable insights that guide strategic decision-making, marking him as a significant influencer in his field. ​
Early Life and Academic Foundation Hailing from Hyderabad, India, Srimurali laid a robust technical foundation by earning a Bachelor of Engineering in Electronics and Telecommunications from AMIETE. This academic journey provided him with the essential theoretical knowledge and practical skills needed to navigate the evolving landscape of technology and management. His early exposure to engineering principles and problem-solving techniques prepared him to tackle complex technological challenges and fostered an analytical mindset that would later become his hallmark in the realm of business intelligence. ​
Professional Journey From the onset of his career, Srimurali demonstrated a passion for merging technical acumen with strategic business insights. Beginning as a programmer and analyst in roles at organizations like the Superior Court of California and Sun Microsystems, he quickly advanced to roles that demanded both technical precision and leadership. His career trajectory includes influential positions such as:

BI Developer/Architect at Boston Children’s Hospital (Oct 2016 – Present): Here, he collaborates with clinical teams and technical experts to integrate EPIC Cogito with advanced analytics. His work in designing predictive dashboards and AI implementations has streamlined research and decision-making processes in a high-profile healthcare setting.
MicroStrategy Developer/Architect at Alliance Behavioral HealthCare (Feb 2016 – Oct 2016): Srimurali played a crucial role in harnessing data visualization tools to provide rapid insights, facilitating improved healthcare management and operational efficiency.
MicroStrategy Developer/Architect at Saint-Gobain (Mar 2011 – Feb 2016): At this global conglomerate, he designed executive dashboards and complex data models that optimized financial, sales, and invoicing processes across multiple business sectors.
Earlier Roles: His formative years include impactful stints with NETtraffic Inc. and as an Actuate Consultant/Developer with British Telecom and other international organizations, where he was instrumental in migrating and modernizing reporting systems. ​Leadership and Innovation

Throughout his career, Srimurali has exemplified a leadership style that combines technical mastery with a collaborative spirit. He has successfully guided cross-functional teams through multifaceted projects, ensuring that every stakeholder—from end users to executive leaders—is aligned with the organizational vision. His innovative approach is evident in his pioneering work on AI integration within business intelligence frameworks, the development of predictive analytics dashboards, and the seamless execution of complex data migrations. By continuously pushing the envelope in technology and process improvement, he has not only advanced the capabilities of his teams but also set new benchmarks in the industry.
Notable Achievements Srimurali’s professional milestones are a testament to his strategic vision and technical ingenuity. Key accomplishments include:

Architecting innovative predictive analytics solutions at Boston Children’s Hospital that empower cardiologists with real-time insights.
Leading significant MicroStrategy upgrades and seamless migrations that have optimized financial reporting and operational dashboards at multinational companies.
Implementing robust AI-driven analytics that have streamlined healthcare research and decision-making processes. These achievements have not only enhanced operational efficiencies but have also paved the way for future technological advancements in business intelligence. ​

Academic Contributions and Bridging Theory with PracticeWhile Srimurali’s resume does not highlight traditional academic research publications, his continuous pursuit of certifications—such as the MicroStrategy Certified Master Analyst and Actuate Certified Developer—demonstrates his commitment to lifelong learning. His professional journey itself serves as an academic contribution, where theoretical knowledge from his engineering background is seamlessly integrated with real-world applications. By constantly updating his skills and applying them to solve complex problems, he effectively bridges the gap between academic theory and practical implementation, influencing both peers and emerging talent in the industry.
Future Vision and ImpactLooking ahead, Srimurali remains at the forefront of innovation in data analytics and business intelligence. His current projects at Boston Children’s Hospital underscore a future where predictive analytics and AI not only streamline operations but also revolutionize research in healthcare. His vision extends beyond immediate technological improvements, aiming to shape a future where data-driven insights become the norm in critical decision-making across industries. As he continues to inspire and lead, his influence is set to drive the next wave of technological breakthroughs, ensuring that organizations remain agile and competitive in an ever-evolving digital landscape.
In summary, Srimurali Krishna Chillara’s journey is a compelling narrative of leadership, innovation, and relentless pursuit of excellence. His blend of technical prowess and strategic vision continues to inspire those around him, cementing his role as a transformative leader in the field of business intelligence and analytics
—
This content is brought to you by Chris Reyes
Photo provided by the author.

Bitso Business Launches Euro Ramps to Connect Latin America and Europe Through SEPA and Stablecoins

Bitso Business Launches Euro Ramps to Connect Latin America and Europe Through SEPA and Stablecoins | Financial IT

EU-Ukraine Business Summit: Commissioner Kos and Prime Minister Shmyhal launch new business partnership

From 10 to 11 April, Brussels hosted the EU-Ukraine Business Summit. Co-organised by the European Commission, the Government of Ukraine, the Polish Presidency of the EU Council, and Italy – as host of the 2025 Ukraine Recovery Conference – the Summit brought together over 700 key stakeholders. Discussions focused on Ukraine’s reconstruction and the vital reforms needed to unlock investment and to strengthen the country’s business climate, within the broader context of Europe’s reindustrialisation agenda. Held under the motto ‘EU support and accession driving Ukraine’s economic recovery’, the Summit discussed the role of the EU’s Ukraine Facility in supporting recovery efforts, including rebuilding infrastructure and industry, de-risking wartime investment, and boosting access to finance for SMEs and war-affected communities.On this occasion, European Commissioner for Enlargement Marta Kos and Ukrainian Prime Minister Denys Shmyhal launched a new EU-Ukraine Business Partnership. This strategic initiative aims to deepen economic and investment ties between the EU and Ukraine, accelerate Ukraine’s recovery, and support its path towards EU accession and integration into the EU Single Market. It focuses on three key areas: advancing business environment reforms, mobilising large-scale investment, and promoting Ukraine as an attractive investment destination. The European Commission also announced a second call, encouraging EU companies to invest in Ukraine’s reconstruction. This call will remain open for proposals from EU businesses, including joint ventures with Ukrainian partners, until 10 October 2025. Find out morePress release

How to Nail Your B2B Social Media Strategy and See Real Business Growth

We all know the drill: you’re being encouraged to talk about yourself, your company and your achievements, all while fitting into some viral hashtag or challenge that feels completely out of your comfort zone. While that content has its place in the B2C world, your business deserves a social media strategy that’s unique to your organisation, your expertise and your clients. 
It should work for you, not the other way around. And I’m going to show you how to get started. 
Have You Aligned Your Social Media Goals With Your Business Goals?
Every decision you make about social media must align with your overall business objectives. This isn’t about posting for the sake of posting — your social media needs to fuel your business growth. Whether you’re looking to generate leads, raise brand awareness, or position yourself as an industry authority, your goals should be clear, measurable and laser-focused.
If your company is a manufacturing business focused on growing its distribution network, your goal might be to increase engagement with supply chain decision-makers or procurement managers through case studies or product demos.
Your goals will drive the type of content you produce, the platforms you choose and the budget you allocate. 
Get this right from the start.
How to Choose the Right Social Media Platform
Don’t waste your time (or resources) trying to be everywhere. Focus on quality over quantity. For most B2B manufacturing, engineering and service companies, LinkedIn should be your primary platform. 
Why? It’s where your target audience — C-suite executives, managers, engineers and procurement officers — are active. You may also consider YouTube for product demos and X (formerly Twitter) for quick industry updates or thought leadership.
Don’t spread yourself thin. Pick two or three platforms, research where your audience is most active and double down on those. 
Having multiple platforms is great, but only if you can manage them properly. Otherwise, you’ll end up diluting your brand message and wasting time. 
Do You Know Your Audience?
Guessing your audience’s needs will leave you spinning your wheels. Use data-driven insights to understand your audience’s behaviour. Social media platforms offer robust analytics, so use them to get detailed insights into your target audience’s demographics, interests and activity patterns.
Pro Tip: If you’re targeting decision-makers in manufacturing, look for LinkedIn insights on job titles (e.g. Supply Chain Manager, Director of Engineering) and tailor your content to their pain points.
Once you know who they are, ask yourself: Are they just learning about your product, or are they ready to pull the trigger? Knowing where they sit in the customer journey funnel is critical. Also, make sure you’re measuring these insights regularly. Adjust your approach if you see content that’s not resonating.
What Metrics Matter to You?
Numbers don’t lie, but only if you’re tracking the right ones. Focus on metrics that help you achieve your business objectives. Here’s a guide:
If your goal is customer acquisition …
For many B2B businesses, social media is a crucial part of the lead-to-customer journey. Customer acquisition cost (CAC) tells you how much you are spending on social media to acquire a new customer. This is key for understanding ROI.
It’s also worth tracking the number of closed deals or contracts that originated from social media channels.
If your goal is lead generation …
The click-through rate is the percentage of people who click on your social media post to visit your website, landing page, or other desired locations. A high CTR indicates that your content and CTAs (calls to action) are compelling.
The conversion rate is the percentage of visitors who take a desired action after clicking through, such as signing up for a newsletter, requesting a demo, or downloading a whitepaper. This helps assess how well social media traffic is being converted into leads.
If your goal is brand awareness …
Follower growth rate measures how fast your social media following is growing. A steady increase indicates that your brand is gaining recognition.
Mentions and brand sentiment help you gauge public perception and awareness. Then there’s share of voice, which refers to how often your brand is mentioned compared to competitors on social media. It gives you an idea of your market position and how you’re stacking up in your industry.
If your goal is engagement …
Likes, shares and comments help measure how well your audience is interacting with your content. The engagement rate is the number of interactions (likes, comments, shares) divided by the total number of followers. 
Meanwhile, reach measures how many people saw your post, while impressions track how many times your post was displayed. High impressions indicate visibility, while high reach means you are reaching new audiences.
How to Create and Share Content That Supports Your Strategy
Now, let’s get down to actually creating content. But not just any content. It must be strategic. The right content will drive your B2B goals, and you can start by defining your content pillars; these are the core themes your audience cares about. 
Step 1: Define Your Brand’s Content Pillars
Content pillars are the foundation of your content strategy. They should align with your audience’s needs and the goals of your business. For example, if your company provides industrial automation solutions, your pillars might be:
Educational and Thought Leadership Content
Position your company as a leader in the industrial automation space by sharing valuable insights and industry knowledge. This type of content builds credibility and helps your audience understand the value of automation in their operations.
Case Studies and Success Stories
Highlight real-world examples where your automation solutions have transformed businesses. Show measurable results such as cost savings, productivity increases and efficiency improvements.
Product Demonstrations
Share videos or interactive posts that show how your products work in action. This could include system integration, real-time data collection, or automation of specific tasks.
Company Culture and Behind-the-Scenes
While B2B marketing is largely focused on products and services, showing the human side of your business can help build rapport and trust with your audience.
Networking and Collaborations
 Announce any partnerships, collaborations, or joint ventures that reflect your company’s influence in the industry.
Step 2: Create Your Content Plan
Now that you have your pillars, it’s time to plan out your content. This doesn’t have to be complex — simplicity works. Use a content calendar to map out your posts, including the format (video, article, infographic), topic and the platform where each will be posted.
If you want to make your content creation process even more streamlined, use a content calendar to track what’s been posted, what’s in the pipeline and what needs more attention.
Step 3: Feed Your Content Calendar
The key to maintaining consistency is organisation. Having a content calendar will help you plan ahead, schedule posts and track performance. This structure ensures that you’re consistently sharing relevant content without scrambling for ideas every week.
Not convinced you need a content calendar? Read on.

A content calendar helps you plan ahead, ensuring you’re always posting relevant content without last-minute stress. It’s the best way to align your content with business goals, industry events, and promotions.
Avoid posting the same types of content too often. With a calendar, you can balance themes like product demos, customer stories and industry insights, keeping your content fresh and varied.
Align with campaigns. Sync your calendar with your sales cycles, product launches, or key industry events. If you’re preparing for a product release or a trade show, your posts should build awareness leading up to it.

Step 4: Repurpose and Recycle Content
Creating content from scratch can be time-consuming, so get smart about it. Repurpose your top-performing blog posts, case studies, or videos into new formats. A well-performing blog can be transformed into:

an infographic highlighting key points
a series of shorter social media posts, and
a video summarising the blog’s main takeaways.

You don’t need to reinvent the wheel. Just leverage what’s already working.
Time to Take Up Space on Social Media
You’re now equipped with a no-nonsense B2B social media strategy. The next step is execution. Keep your strategy flexible — after three months, assess how well it’s working, tweak it and add more fuel to your efforts. Consider paid advertising when you’re ready to amplify your reach.
Now go on and get started! The digital world is moving fast, and every second you spend debating strategy is a second you’re not building your brand.
For more information, visit www.shiftone.co.za. You can also follow Shift ONE Digital on Facebook, LinkedIn, X, or on Instagram.
*Image courtesy of FacebookB2B Social Media Strategy B2B Marketing Social Media Marketing for Business Growth Shift ONE Digital Dylan Kohlstädt

Business as usual at Darshana port despite India’s halt of transshipment services

After cancellation of transshipment by India, Darshana rail port in Chuadanga witnesses no impact on exports and imports as the port is only used for bilateral trade between Bangladesh and India, with no commercial linkage to third countries such as Nepal or Bhutan.
“At Darshana, all imports and exports take place exclusively with India. We have no trade connections with Nepal or Bhutan. So, the suspension of the transshipment facility does not affect us,” said Atiar Rahman Habu, general secretary of the C&F Agents’ Association at Darshana Rail Port.
However, he noted a slight slowdown in port activities since August 5. “Goods movement is continuing, but the pace is not what it used to be. Traders are waiting for things to return to normal,” he said.
Transshipment Facility: Four Bangladeshi trucks sent back from Benapole Port

Several traders at Darshana also said the port remains a cost-effective and time-saving option for transporting goods. Still, they observed some irregularities in import-export operations since August, which have started affecting business.
Echoing it, Mirza Kamrul Haque, station manager of Darshana International Railway Station, said India’s suspension of trans-shipment facilities will not impact Darshana rail port as it only handles bilateral cargo movement between India and Bangladesh.
India stops transshipment facility for Bangladesh’s export cargo