Olympic swimsuits are a mix of science and hype. And in Paris, a bit of space-age technology, too

Olympic swimmers and satellites orbiting Earth don’t have much in common. They both travel in straight lines, but the similarities pretty much end there.In Paris, though, the racing suits worn by many of the swimmers competing, including the Canadians, will be coated in the same chemical used to protect satellites from radiation in space.The goal of mixing space and swimming is to, conceivably, help the athletes glide more easily through the pool by making their suit more water-repellant, or “hydro-phobic” as the suit geeks say.“It’s not visible to the human eye, you wouldn’t necessarily feel it in your hand,” said Coora Lavezzo, head of innovation at Aqualab, a research facility in London, England, that develops racing suits for Speedo.“It’s got this kind of nano-coating on the top, which basically repels water. And the effect of that is it makes the swimmer basically slip through the water. It means that the water can’t stick to them; it’s not creating drag. It’s really just flowing past their body.”Splash of the titans: Women’s swimming readies for the Race of the Century at the Paris OlympicsBehind the swimming events at every Summer Olympics is another fierce competition: the race for suit supremacy, a rivalry among manufacturers to push the envelope on design.It’s an open question as to how much of it is just hype and marketing razzle-dazzle, versus actual advancement. But there’s a lot of money and glory at stake for the brand that wins.Speedo’s the big fish, worn by the powerhouse Australia, Canada, and other countries. But Mizuno and TYR have made headway at recent Olympics through innovations of their own.By invoking space in its models for Paris, Speedo has taken an early lead in the race to claim the most whiz-bang technology. The coating comes from Lamoral, a Dutch company that Speedo approached with the idea.“We thought if they can protect satellites in the harshest conditions possible then they can probably help us to protect our suits and keep them as repellant for as long as possible,” Lavezzo said.TYR has tinkered with its suits as well, reducing friction and improving the seams on the legs to help a swimmer kick, particularly late in a race.“We have a frictionless yarn in the fabric, which was developed by the Italian military,” said Rachel Ripley, director of merchandising for TYR.Not to be outdone Mizuno says it has tweaked a few things, too, rethinking its fabric and giving its suits more compression in key areas to help lift the swimmer’s hips, which makes them more buoyant in the water.‘We’ve never had anybody at this level’: Olympian Summer McIntosh may be the best swimmer to ever come out of CanadaKylie Masse helped turn Canadian swimming around. Now ‘The Queen of Consistency’ is the backbone of the Paris Olympic teamHow much of that translates into world records is anyone’s guess.The innovations are more incremental these days than revolutionary. All this talk of space makes for good chatter around the pool, but don’t expect a giant leap.That’s because if you make the suit too good, it changes the sport.After swimmers began dismantling world records 15 years ago in suits made with polyurethane, the sport’s governing body stepped in. Rules written since then dictate that suits must be made with permeable fabric, and the material can’t be too dense. There are also limitations on how they can be designed. Men can’t wear full body suits, for example, and are limited to jammers that start at the navel and end at the knee.“It was the wild wild west of suits, there was no approval process, and it probably was needed to give fairness to the sport,” Ripley said of the new rules.But that means the manufacturers must find ways to innovate without crossing the line.“It’s a really interesting paradox that we work within,” Lavezzo said. “We’re really interested in innovation and pushing the boundaries. At the same time, we have to respect the integrity of the sport, and make sure that we’re not creating an unfair advantage where you’re making swimmers break records that perhaps they wouldn’t break by their own merits.”When that happens, as it did in 2009, it leads to what’s known in the sport as ‘technological doping.’Getting a suit approved these days can be difficult if the changes are too ambitious.“Permeability and density are two things that, when we submit a suit, we’re fairly stressed about making sure it’s going to pass,” Ripley said.Much of the benefit of suit innovation could be psychological. If a swimmer believes they are faster in a particular design, well, that can’t hurt.At Mizuno, the company has noticed some athletes will opt for older-model suits, because they’ve won wearing them.“Sometimes athletes will gravitate towards those older suits, just from a confidence thing, they’re used to it and the feeling of it, said Kathleen Schenke, associate brand marketing manager at Mizuno USA.Canadian swimmer Josh Liendo, a contender for the podium in Paris, agrees that a suit is all about psychology. If it feels good, he’ll swim good. It’s one less thing to think about.Canada’s men are ready to break out of their 12-year swimming slump and join the women on the podium“It’s going to be how you execute the race and how you handle it when the pressure is on,” Liendo said.Maggie Mac Neil, who won gold for Canada in Tokyo three years ago, will take any fraction of a second a suit can shave.“For me as a sprinter, the suit makes quite a bit bigger deal, I think, than someone that does an 800-metre, just because every 100th of a second counts,” Mac Neil said.

Global Ed-Tech Competition Awards $8M for Innovative Ideas

Winners of the fourth annual Tools Competition, a global ed-tech innovation contest administered by the education consultant The Learning Agency with Georgia State University, include novel approaches to classroom tasks from video coaching to reading instruction, AI-based math feedback and trade-skill simulations.Announced in a July 25 news release, the competition will distribute over $8 million among 50 winning companies from 18 countries to develop and expand their technologies that support learning or contribute to learning science research. The contest awards $50,000 for early-stage ideas or products, $150,000 for products with some users and $300,000 for established platforms with 10,000 or more users.“Few of these winners are associated with the big names that dominate the conversation around ed tech,” Eric Bloom, a spokesman for the Tools Competition, wrote in an email to Government Technology. “Rather, these are innovators working at universities, nonprofits, NGOs and startups around the world.”

CRP USA Elevates Wheelchair Racing Gear for Paralympics Champion

Wheelchair racing demands gloves that deliver performance due to the high friction from continuous hand-wheel contact, according to CRP USA. Traditional options often fell short for athletes like Tatyana McFadden. Before discovering CRP USA’s solution, Tatyana used standard mould kits, but the quality was reportedly subpar. Traditional manufacturing methods couldn’t produce gloves that withstood the intense stress of wheelchair racing while providing the necessary precision and comfort, according to CRP USA.

Reflecting on earlier experiences, Tatyana recalls, “My first racing gloves were made of heavy-duty fabric with rubber padding, which allowed me to feel every impact against the hand ring.” By the 2008 Paralympic Games, she and her team began developing hard gloves using plastic beads melted in boiling water, molded to fit her hands. Despite their thickness, these gloves were prone to wear and tear and didn’t meet her standards for competition.

The game changer year came in 2015 when Tatyana experimented with 3D printed gloves. The following year, she partnered with CRP USA to develop these gloves, focusing on enhancing strength and durability. Tatyana notes, “CRP USA has been incredibly supportive, not only with their innovative products but also in giving me confidence that my gloves will perform reliably.”

CRP USA used Selective Laser Sintering and Windform XT 2.0 composite material in the manufacturing process. “Tatyana’s previous gloves didn’t meet her high standards,” says Nathan “Nate” Baker, senior project coordinator at CRP USA. “The Windform range of composites from our Italian partner, CRP Technology, proved to be a game-changer. After testing various Windform materials, Windform XT 2.0 emerged as the best fit.”

By leveraging selective laser sintering and Windform XT 2.0, CRP USA ensured the gloves met Tatyana’s demands for lightness, stiffness, wear resistance and weather resilience. Detailed design improvements, such as hollowing out the gloves and adding internal structures, reduced weight while maintaining strength and integrity. These enhancements boosted Tatyana’s agility and speed, with the 3D-printed glovesweighing approximately 100 grams—half the weight of traditional gear. Rigorous tests confirmed their performance in terms of weight and durability.

Read the full case study “3D printed wheelchair racing gloves: revolutionizing Paralympics athlete experience with Windform XT 2.0” on Windform website.

Sources: Press materials received from the company and additional information gleaned from the company’s website.

Rudy Giuliani Compares His Criminal Case To George Washington, Judge Not Amused

(Photo by Drew Angerer/Getty Images)
After taunting Arizona prosecutors struggling to serve him, Rudy Giuliani threw a birthday bash that he hyped on social media — a move culminating in the process server showing up and handing the disbarred former mayor his papers.
The direct relationship between fucking around and finding out continues into infinity.
Now fully ensconced as a defendant in the criminal case arising from the effort to install fake electors in 2020, Giuliani is subject to standard requirements that a criminal defendant not leave the state while the case is pending. As a non-resident, Rudy didn’t want to be stuck in Arizona and the prosecutors didn’t really want him stuck there either, so all sides agreed to modify the conditions of his release to send him home.
But Giuliani took the opportunity to do a little editorializing…

Specifically, this discourse:
Mr. Giuliani is a great American Hero and Patriot whose endurance, swift action, and determination inspired all people in the United States during a time of great national turmoil and stress.
Would anyone think it necessary to require George Washington to reside in a particular state and not leave that state without the permission of the court if charges were filed against him in that state during his life? The answer is an emphatic “No!” Then the same is true for Mr. Giuliani.
“If” performs a lot of heavy lifting in that sentence as Washington was not — *checks notes* — ever charged with attempting to defraud voters. Honestly, and to the contrary, IF Washington attempted to seize power through illegal means, it probably would be necessary to require him not leave the state in an era of horse-and-buggy travel.
As Cheney notes, the judge granted the unopposed motion but was less than pleased with the commentary:
Consistent with principles of equal protection under the law, Defendant Giuliani is not entitled to greater or lesser consideration of requested relief because of his alleged status or stature. Any suggestion to the contrary goes against all concepts of justice. Going forward, the court expects all parties to limit their filings and arguments to cognizable claims that are supported by relevant facts and law.
If Judge Bruce Cohen really expects that… then he’s not familiar with Rudy’s work.
In fact, his alleged inability to limit himself to “cognizable claims that are supported by relevant facts and law” is sort of how we got to this point.

Joe Patrice is a senior editor at Above the Law and co-host of Thinking Like A Lawyer. Feel free to email any tips, questions, or comments. Follow him on Twitter if you’re interested in law, politics, and a healthy dose of college sports news. Joe also serves as a Managing Director at RPN Executive Search.

OCHIN and OSIS partner to enhance CHC technology

A new partnership aims bring sustainability and innovation to providers in systemically underserved communities and safety net organizations.OCHIN, which partners with national provider networks and boasts the largest collection of community health data in the country, and OSIS, which says it represents the nation’s largest network of NextGen Health Centers, will collaborate to bring greater choice in electronic health record platforms to providers and improve access reliability to 30% of health center patients in the United States.
WHY IT MATTERS
Technical staffing shortages and rising operational costs demand efficient digital systems to enable high-quality care across healthcare. 
Portland, Oregon-based OCHIN and OSIS in Cincinnati know this all too well and are leaning in. 
The organizations said in their partnership announcement Tuesday that they are helping to address workforce shortages by tapping into the available talent and technical expertise across both organizations to fill critical roles.
OCHIN and OSIS are standing together to “make an even greater and more enduring impact for the providers, patients and communities we serve,” according to a statement from Abby Sears, OCHIN’s president and CEO.
The two national nonprofit organizations collectively serve more than 39,000 providers and more than 9.3 million patients. While OSIS focuses on NextGen Healthcare EHR, EPM and EDR technology assistance to Community Health Centers around the country, OCHIN provides clinical insights and tailored technologies to expand patient access and improve interoperability in rural and medically underserved communities.
The organizations will remain independent, but are partnering to share resources to problem-solve across both networks and drive operational savings through collaborative innovation, they said.
“OSIS and OCHIN have simultaneously been working to tackle the same issues that impact our Community Health Center Community,” Jeff Lowrance, OSIS CEO, said in a statement.
In addition to supporting members’ daily operations by reducing technology burdens and better connecting care teams, OCHIN and OSIS said their partnership also aims to elevate health center representation among national health equity research and advocacy.
THE LARGER TREND
Partnerships through accelerators and organizations are helping to address the ongoing challenge of finding and retaining technical employees with the digital skills to maintain and protect complex healthcare networks and data.
Despite an escalating demand for health IT, last year’s study by analytics firm GlobalData highlighted the persistence of the tech skills shortage. 
Among the survey’s respondents, 43% said a lack of specialized skills and talents was the primary obstacle with 40% adding that a lack of insufficient funding and 36% citing organizational silos as additional obstacles.
ON THE RECORD
“At the heart of the new OCHIN and OSIS partnership is a shared belief that today’s healthcare system requires innovative approaches to connecting and transforming access to care,” Sears said in a statement.
Andrea Fox is senior editor of Healthcare IT News.Email: [email protected] IT News is a HIMSS Media publication.

Passing the Torch: Technology in the Opening Ceremony Fashion at the Paris Olympics DecathaLaw Series: Article 1

With the 2024 Olympic Games set in Paris, France, one of the world’s fashion capitals, athletics and aesthetics collide to take center stage at the much-anticipated opening ceremony. The cultural showcase begins on July 26th, when the best athletes from around the world will board boats along the Seine for a river parade through the heart of the French capital. This marks the first time in the history of the Olympic Summer Games that the opening ceremony will be held outside of a stadium, and the first time ever that the opening ceremony will be held on water.Each country will display its national pride in custom apparel that contains a unique blend of style and innovation to match the unparalleled Parisian backdrop. In a move towards sustainability and inventiveness, many outfitters are utilizing patented fabric technology in their opening ceremony looks. Below are some of the fashion-forward technologies on display at the 2024 Paris Olympics opening ceremony.
Team USA
Returning for the ninth time as Team USA’s official outfitter, Ralph Lauren created designs that embody iconic American style. Team USA’s 2024 opening ceremony uniform embraces a modern spin on a tailored look, showcasing a classic single-breasted wool blazer with a red and white trim border and a striped oxford shirt. The look is unexpectedly paired with washed denim jeans and a black suede buck shoe.
Most notably, Team USA’s collection features the brand’s first-ever 100% Recycled Cotton Polo Shirt utilizing the CLARUS® technology patented by Natural Fiber Welding, which lengthens and strengthens recycled fibers using green chemistry. Natural Fiber Welding has filed fifty patent applications worldwide since 2017, mainly in the field of textile technology. When developing the collection for the 2024 opening ceremony, Ralph Lauren took careful consideration of its material and manufacturing choices, investing in innovative ways of decreasing the use of virgin materials.
Ralph Lauren similarly embraced this commitment to sustainability and textile innovation at the 2020 opening ceremony in Tokyo. Considering Tokyo’s summer heat, Ralph Lauren developed and debuted RL COOLING, a self-regulating temperature cooling device that monitors and optimizes temperature by dispersing heat from the wearer’s skin to create an immediate, long-lasting cooling sensation. Research by Advanced Research Projects Agency–Energy (ARPA-E) suggests that personal thermal management systems have the potential to reduce reliance on energy-intensive cooling systems, such as HVAC systems.
Team Chinese Taipei (Taiwan)
Taiwan is renowned for its leadership in technological spheres across many business sectors. So, it comes as no surprise that the nation’s textile industry is proving its technological credentials at the Olympics with a focus on sustainable innovation. The Chinese Taipei Olympic Team’s opening ceremony uniforms were made in a collaboration between material producer Far Eastern New Century (FENC), fabric producer New Wide, and label producer Junmay.
FENC supplied its award-winning carbon-captured polyester: FENC® TopGreen® Bio3 PET (polyethylene terephthalate) filament. The polyester is made from carbon emissions using carbon capture and utilization technology. By capturing and reusing carbon emissions, carbon waste gas is converted into ethanol, then ethylene glycol, to be combined with petroleum-derived terephthalic acid and form low-carbon polyester. This proprietary biotechnology aims to significantly reduce demand for raw material extraction and reduce carbon footprints. FENC has filed 359 patent applications on polyester, fiber, optical film, medical material, and bio-energy in numerous countries including the U.S., since 2015.
New Wide utilized advanced Nano-Ge Nylon cooling yarn and a single-sided mini loop structure to develop fabric for the official uniform’s polo shirt. The yarn uses powder grinding and dispersion technology to implant germanium elements, releasing negative ions that neutralize the body’s positive charge, promote microcirculation, and reduce fatigue. The cooling yarn absorbs moisture to keep athletes cool, while the single-sided mini loop structure provides the light breathability of a single-sided fabric without clinging to the skin.)
The garment labels were designed by Junmay, Taiwan’s largest label manufacturer, using two sustainable yarns: GREENCELL® Filament Yarn, made from biodegradable raw materials, and Seawool® fabric, upcycled from discarded oyster shells and patented by Hans Global Textile.
Team Ireland
Team Ireland athletes will be wearing LW Pearl formal wear in the opening ceremony, created and manufactured by Dublin born, New York-based designer, Laura Weber. The silhouette for Team Ireland is inspired by the traditional double-breasted sporting jacket, featuring a shamrock brooch and a tailored pant to match.
Sustainability is at the center of the collection. The suit is made from ECO-Hybrid taffeta, a fabric used in luxury clothing. ECO-Hybrid is a sustainable material made from recycled T-shirts and PET bottles, patented by Japanese company Teijin Frontier The fabric is lightweight and soft to the touch, with a sand-washed finish. To keep athletes cool in the summer heat, the suit is water-wicking and moisture-permeable.
With today’s cutting-edge technology, athletes at the 2024 Paris Olympics opening ceremony will not only look their best but will feel their best as well. As each host city is responsible for “passing the torch” to the next, technological advancements pave the way for Olympic designers of the past to pass the torch to designers of the future to create the most fashionable and technologically innovative opening ceremony outfits. We will undoubtedly see this trend continue for many Games to come.
Samantha Fakhimi contributed to this article

Al Michaels Gets AI Makeover, Google Gemini Goes For Gold As 2024 Summer Olympics Turns High Tech

Al Michaels, one of the best-known sports broadcasters of all time, has covered nine Olympic games in total, the last one being the 2016 Summer Olympics in Brazil.

This year, Michaels will play a central role for Comcast Corporation CMCSA and its coverage of the Olympic Games once again, but as an artificial intelligence version of himself.

“It’s a crazy thing,” Michaels told CNBC.

The “daily Olympic recap” will offer a personalized experience for fans on streaming platform Peacock using the AI-generated version of Michaels

While he admits he’s not a techie, Michaels said he was willing to listen to NBC’s idea. “I was frightened and I was astonished at the same time, he adds, citing how AI is here whether people are ready or not.

“You can either resist it or you can embrace it and I’ve chosen the latter,” he said.

Read Also: Scottie Scheffler, Gold Medalist? Golfer Looks To Turn 2024 PGA Tour Success Into A 2024 Olympic Medal

Google Gemini Powers Search: Technology giant Alphabet Inc GOOGGOOGL has teamed up with Team USA and Comcast. The company’s Google is the official search AI partner for Team USA in the 2024 Summer Olympics, marking the first partnership between Google and Team USA.

“This collaboration is more than just a sponsorship; it’s a powerful alliance that brings together the best of technology and sports,” U.S. Olympic & Paralympic Committee CEO Sarah Hirshland said.

Google will add new ways that people can search for coverage of the Olympic Games. Comcast’s NBCUniversal will also utilize Google’s Search, Maps and Gemini for its content.

NBCUniversal created “explain the games,” a new overview using Google Search’s AI to explain important Olympic items through the power of AI and search.

Google Gemini will also be featured during NBCUniversal’s coverage with the AI assistant helping to come up with suggestions for topics.

The official sponsorship for Team USA for Google and its partnership with NBCUniversal could see the company’s AI search features take center stage during coverage of the games in the USA. With several technology giants competing for dominance in the search and AI assistant spaces, the partnership could be all about brand recognition and hitting new potential users.

Read Next:

Image: ShutterstockMarket News and Data brought to you by Benzinga APIs© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

How Germany’s Top Tech Hub Helps Atlanta Companies Expand Into Europe

Editor’s note: This article is contributed by NRW.Global Business as part of its annual partnership with Global Atlanta. 

While many business leaders in the Southeast U.S. may be familiar with prominent German cities like Düsseldorf, Cologne or Bonn, fewer may recognize the name of the region where they are located, North Rhine-Westphalia (NRW).

Daniel Dueren, head of the region’s economic development office in Atlanta, aims to change that. 

With representatives in Atlanta, Chicago and the West Coast, NRW.Global Business supports U.S. companies investing in NRW, the most populous of Germany’s 16 states and a leading technology hub.  

[embedded content]
Daniel Dueren at ‪@NRWGlobalBusiness‬ describes how the investment agency “rolls out the red carpet” for U.S. firms like Atlanta’s Ready for Social, which recently settled in Duesseldorf and is expanding into Europe through North Rhine-Westphalia, Germany’s largest state by population and GDP. German-American Chamber of Commerce of the South CEO Matthias Hoffmann talks about the importance of NRW’s local presence, which makes it the only German state with an investment office in Georgia.

Mr. Dueren focuses on assisting small- to medium-sized enterprises in the Southeast, leveraging his extensive business networks and Georgia’s tech ecosystem. 

“We recently supported companies like Rivian and Microsoft in expanding into our state. But our primary focus is on smaller, mid-sized companies here in the Southeastern United States because they need the connections and support,” Mr. Dueren says.  

“We really offer a soft landing spot for small businesses,” he asserts, explaining that his organization provides various business incorporation services in Germany, including assistance with selecting banks, making key hires and navigating the startup landscape in NRW. 

Building Bridges with Atlanta’s Tech Ecosystem

In his role, Mr. Dueren has cultivated partnerships with organizations like the Advanced Technology Development Center (ATDC) at Georgia Institute of Technology, a business incubator that supports technology startups. These collaborations help identify and connect Georgia companies with opportunities in NRW.  

One success story is ReadyforSocial, an Atlanta-based startup that recently began expanding its operations in Düsseldorf. The company had already visited Germany and had begun to expand its customer base in the NRW region. But Mr. Dueren’s office in Atlanta is now helping ReadyforSocial to actively seek partnerships and resources in NRW and further its growth throughout Germany and Europe. 

[embedded content]
Atlanta-based Ready for Social has gained a foothold in Europe through a new Duesseldorf office, established with assistance from ‪@NRWGlobalBusiness‬. Working with the investment agency for the state of North Rhine-Westphalia helped the SaaS platform break into the local tech ecosystem and make key connections that CEO Sander Biehn says will be integral to the company’s business expansion.

Mr. Dueren facilitated ReadyforSocial’s visit to Startup Week in Düsseldorf in June, where ReadyforSocial CEO Sander Biehn learned more about raising capital in Europe. 

“I was blown away. The amount of innovation that is going on there, the amount of welcome that I received as an international business, people interested in helping me, introducing me to people, helping me find new talent to come work for the company,” Mr. Biehn comments. He adds that NRW put him in touch with an incubator and startup co-working space called K67 where ReadyforSocial is now operating in Düsseldorf. 

“Through the NRW.Global Business group, I’ve learned that I got lucky. That region [NRW] is an economic powerhouse inside of Germany and inside of the European Union,” Mr. Biehn notes.  

Strategic Advantage of NRW 

NRW is home to over 18 million people, more than 20% of Germany’s population, and the region generates 22 percent of the country’s gross domestic product (GDP), Mr. Dueren says. 

The region’s dense concentration of industries, including logistics, automotive, aerospace, biotech, medtech, greentech, fintech and emerging technologies like electric vehicles and hydrogen, makes it an attractive destination for U.S. companies looking to expand into Europe. 

“Our marketing slogan, ‘Europe’s Heartbeat,’ reflects NRW’s central role in European industry and innovation,” says Mr. Dueren, pointing to the state’s 800 billion EUR GDP and extensive network of research and development centers and universities. The region’s skilled workforce and advanced infrastructure position NRW as an ideal gateway for Southeast U.S. startups to enter the European market, he asserts. 

Mr. Biehn agrees. And he expects his relationship with NRW.Global Business to further ReadyforSocial’s success in Europe.  

Collaboration in Atlanta and Germany 

“As we grow and mature inside the German market, we’re expecting a lot of help from NRW.Global Business,” Mr. Biehn says. “We expect to give the State of North Rhine-Westphalia a lot of return in the form of new employees, more customers and a lot of revenue overseas.” 

Mr. Biehn relies on Mr. Dueren’s office to help the company find new space, partners and legal and accounting help in NRW, plus assistance vis-a-vis the German government.   

“I see this as being something that’s going to be a very big win, both for my company, ReadyforSocial, and for NRW,” Mr. Biehn says. 

Through NRW.Global Business, Atlanta companies also have access to the German American Chamber of Commerce of the Southern United States (GACC South).  

The chamber’s president and CEO, Matthias Hoffman, says that it’s an advantage for Georgia companies to have an NRW.Global Business office in Atlanta, where many of the chamber’s member companies hail from NRW. Small businesses can take advantage of chamber events like the annual German-American SME Business Development Conference to meet like-minded companies and learn more about the German market. 

The German chamber in Atlanta also collects data on trends in German market sentiment and regulations, which can provide insight for Georgia companies considering investing in NRW, Mr. Hoffman says.

Mr. Dueren is optimistic about the potential for Southeast U.S. companies to expand to NRW with his office’s tailored support. He cites an upcoming opportunity for Georgia companies to travel to Düsseldorf a day or two before or after the Medica 2024 trade show in November, where NRW.Global Business can introduce them to prospective German partners and regional resources. 

“We are here to build the bridge between the United States and North Rhine Westphalia,” says Mr. Dueren. “Since NRW.Global Business is state-funded, every service we offer is free of charge. Just give me a call, send me an email, and I’m happy to support you in any shape or form, that’s my promise.” 

For more information on how NRW.Global Business can support your company’s expansion into Germany, visit www.nrwglobalbusiness.com or contact Mr. Dueren at (229) 460-6104 or [email protected]