Croatia Ranked as the Fifth Most Googled Travel Destination in 2024

Croatia has secured its place as the fifth most Googled travel destination worldwide in 2024, underscoring the country’s growing appeal among travelers. With stunning landscapes, cultural richness, and an affordable price tag compared to neighboring destinations, Croatia is increasingly catching the attention of tourists seeking both beauty and value. Its extensive Adriatic coastline, vibrant cities, and historical charm make it a captivating alternative to more established European hotspots.

Croatia’s Rise as a European Travel Hotspot
The country’s emergence as a top travel destination comes as no surprise to those familiar with its appeal. Travelers are drawn to more than 4,000 kilometers of pristine coastline, picturesque islands, and cultural treasures. Popular activities include island-hopping around destinations like Korčula, savoring culinary delights in cities such as Split and Zagreb, or exploring the ancient walls of Dubrovnik. As Croatia’s reputation rises, industry stakeholders must recognize the opportunity to reshape travel trends and capitalize on this growing interest.
Croatia’s expanding appeal is a sign of the times, with more travelers seeking authentic experiences that go beyond traditional tourist spots. The country’s mix of natural beauty, historical sites, and local culture is setting the stage for sustainable tourism growth. To make the most of this trend, the travel industry should promote Croatia’s unique experiences and tailor marketing strategies that highlight its distinctive offerings.

Competing in a Crowded European Market
In 2023, other Mediterranean destinations dominated the top searches, with Greece, Spain, and Italy leading the way, followed by Portugal. Croatia’s entry into the top five signals a shift in traveler preferences, as the country competes with iconic destinations like Greece’s Mykonos and Santorini. The competitive landscape underscores the need for effective marketing and destination promotion.
Popular cities worldwide reflect diverse traveler interests, with 2023 searches led by Rhodes, Orlando, and Tel Aviv, followed by Seville and Marrakech. The rise of destinations like Malta, known for its historical charm and modern attractions, serves as a model for Croatia to follow. By emphasizing its unique cultural heritage and natural beauty, Croatia can carve out a niche in the European travel market.
Global Tourism Implications
The increased interest in Croatia is part of a broader shift toward exploring less commercialized, more authentic destinations. As travelers prioritize unique and affordable experiences, Croatia’s positioning within the competitive European landscape offers significant advantages. This trend could lead to changes in the travel industry, including competitive pricing strategies from tour operators and airlines aiming to attract budget-conscious tourists.
The country’s growing popularity may also spur infrastructure development, enhancing accessibility and comfort for visitors. Such improvements could attract a more diverse demographic, from young adventure seekers to families looking for unforgettable vacations.
Looking Ahead
Croatia’s status as the fifth most Googled travel destination of 2024 is more than just a ranking—it reflects evolving global travel preferences. As tourists increasingly seek out unconventional destinations, Croatia stands out with its stunning coastlines, historical landscapes, and cultural experiences. For the travel industry, now is the time to harness this momentum, promoting sustainable tourism and creating memorable experiences that cater to a broad range of visitors.
By embracing this trend, Croatia is well-positioned to shape the future of European tourism, inviting travelers from around the world to discover its authentic charm and captivating beauty.

Dubrovnik Tourism Surges: Visitor Numbers Up 10% as City Welcomes 1.2 Million Guests

In a promising sign for the tourism industry, Dubrovnik welcomed approximately 10,200 guests over the recent weekend, marking an impressive eight percent increase compared to the same time last year.
The city attracted a diverse array of visitors, with British and American tourists leading the pack. They are closely followed by visitors from France, Croatia, and Germany.
Since the beginning of 2024, Dubrovnik has recorded a total of 1,288,000 tourist arrivals and an impressive 4,109,000 overnight stays. This represents a ten percent improvement over the same period in 2023.

Fanny Lauby, political scientist: ‘Trump’s plan to deport undocumented immigrants would deal a fatal blow to the US economy’

MIna: Are American voters more sensitive to the subject of immigration in states bordering Mexico, such as Arizona, than in the rest of the country? Do we have any data on this? Fanny Lauby: The American public is sensitive to the issue of immigration, especially when candidates highlight this problem. After Donald Trump’s campaigns in 2016 and 2024, American voters are more likely to say that immigration is an important issue – whereas in 2008, for example, the key topics were more healthcare or the economy. There are polls available for each state that highlight voters’ different priorities. Those who live close to the border tend to worry about national security. However, other states that are further from the border (but where many immigrants live, such as Illinois or New Jersey), are also interested in the immigration issue but for a different reason, such as the lack of work visas. Kevin: Does Kamala Harris’s agenda on immigration differ much from that pursued by Biden during his tenure? Where does she stand on her record as vice president? Harris’s program largely continues what Biden did in his final months in office – notably on hardening the border and seeking compromise with the Republican Party. Her campaign promises largely echo elements of the bill introduced last winter in Congress, which includes the possibility of closing the border if the number of daily contacts exceeds 2,500 per day over the course of a week, for example. She also plans to ask Congress for additional funds to hire border agents. Her work as vice president depends on the issues the president has agreed to give her. On the subject of immigration, she was responsible for negotiating agreements with Central American countries that send immigrants, and for finding private funds to support them financially. However, this has no effect on other countries such as Venezuela or Haiti, where a large proportion of today’s asylum seekers come from. T: I find it hard to understand how people with relatively recent immigrant backgrounds would want to secure the borders and limit further immigration. Not all immigrants have the same experience in the US. Some come from generations of immigrants from a time when the rules for entering the US were far less restrictive. This leads many to say, “My (grand)parents followed the rules, so why can’t the newcomers do the same?” This sentiment is often the case for descendants of immigrants of Italian or Irish origin, for example. Other groups, though more recent, have experienced different treatment under U.S. immigration laws. For instance, Cuban immigrants were systematically favored in the 1960s following Fidel Castro’s rise to power. It’s also the case for many people of Puerto Rican origin who are US citizens by right. Moreover, American society is highly stratified along racial and ethnic lines, and groups that face discrimination also seek to find their place within this society by putting a certain distance between themselves and new immigrants. Part of the wall between the US and Mexico, in Douglas, Arizona. OLIVIER TOURON / AFP The Wall: Much has been said about Trump’s famous wall on the Mexican border. In reality, how many kilometers have been built, has it served any purpose, and has the Biden administration continued the work? Trump promised to build a wall and make Mexico pay for it – a completely unrealistic promise. Construction of the wall began decades ago and accelerated during the 1990s when immigration became a national security issue and no longer an issue just linked to the labor market. During Trump’s term in office, only a few dozen kilometers of additional wall were built (the border is over 3,000 kilometers in total). Most of the budget devoted to the wall was used to repair existing barriers. It’s important to note that the subject of the wall and its funding has caused much strife within the Republican government and Party. At the end of 2018, the government had to shut down when Congress, then largely dominated by Republicans, failed to agree on funding for the wall. The House of Representatives passed a bill granting Trump several billions for the wall, but the more moderate Senate refused. It was the longest shutdown in the country’s history, lasting almost 35 days. Sylvain: You say that illegal immigration peaked during Biden’s term, do we have any figures for comparison? Today, there are around 11 million undocumented immigrants in the US. This is less than in 2007, before the financial crisis when there were 12 million irregular immigrants. Around a quarter of these immigrants have protected status: asylum seekers (900,000), “Deferred Action for Childhood Arrivals” [DACA] for those who arrived as children (600,000), “Temporary Protected Status” for those fleeing a dangerous situation according to the federal government (650,000), T and U visa applicants for victims of crime and trafficking (300,000). When Joe Biden took office, the pandemic enabled the federal government to invoke Article 42 of the Constitution, which allows the government to close the border during a health crisis. That’s why, at the end of Trump’s term and the beginning of Biden’s, entries and the number of asylum seekers were down sharply. In the spring of 2023, the administration had to lift these restrictions (because you can’t say the pandemic is over and maintain migration restrictions). Many asylum seekers were then able to arrive in the US from countries such as Haiti, Nicaragua and Venezuela. In December 2023, more than 250,000 people showed up at the border, compared with an average of 60,000 in the early 2010s. In June 2024, Biden put new restrictions in place, and the figures since this summer have fallen to less than 100,000 people a month. Coline: How do you explain the rise of openly racist, false and dangerous rhetoric in the American debate, with claims like immigrants eating dogs or being the garbage of the world and calls for deportations? Aren’t there consequences for this? The discourse on immigration has changed and hardened over the last few decades. As far back as the 1980s and 1990s, immigration debates regularly spoke of “waves” and invasion, and focused on criminalizing immigration. This is why the discourse we hear today is false and dangerous, but not surprising given the trend that precedes it. There are several reasons for this type of discourse. For one thing, the immigrants arriving in the US (legally or otherwise) are different from the immigrants who arrived at the beginning of the 20th century. Today, immigrants come mainly from Asia and Latin America – groups that are regularly targeted by racist attacks. Added to this is the growing polarization of the country and its political parties. In the 1980s, the two parties willingly worked together on immigration issues (it was Reagan who signed the 1986 law that allowed three million undocumented immigrants to become US citizens), but the two parties are now fiercely opposed on the issue of immigration. Finally, it has to be said that the media are reluctant to reframe candidates who use this type of rhetoric. Public trust in the media has plummeted, and any attempt at reframing is often seen as implicit support for the Democrats. Olive: Can you elaborate on exactly what the “mass deportation” project Trump is campaigning on entails? If he wins, would he be able to carry it out? Trump plans to deport the majority of undocumented immigrants – in other words, around 11 million people. This would not only represent a phenomenal cost to the US government but would also deal a fatal blow to the American economy. As a comparison, the federal government can currently arrest and detain 40,000 people. Congress would have to grant Trump tens of billions of dollars to hire border agents and build prisons – and it doesn’t seem likely that Congress, even if the Republicans win, would agree to pass such a budget. As a reminder, when Trump wanted $5 billion to build a wall in 2018, Republicans couldn’t pass their budget, and the government shut down for 35 days. The US economy also depends on immigrant workers, including undocumented ones, who make up a significant proportion of the workforce in construction, personal services and food preparation. Maxime: Why is immigration a major campaign issue in this election? Does this theme carry more weight in some states than others? It’s hard to distinguish between what is public opinion itself (what voters care about), what comes from Trump’s outbursts (for example, on the issue of Haitian immigrants in Ohio) and what comes from the media’s choices about coverage of the campaign. The American public is interested in immigration, and it’s clear that the country is in need of major reform. Waiting times for family visas can be more than a decade and US employers are having trouble finding skilled workers. However, this theme carries more weight than other important issues (student debt, guns or the lack of investment in infrastructure, for example) because the candidates have chosen to highlight it and the media are largely going the candidates’ way. I’m thinking in particular of Harris’s interview on CBS on October 7, during which she was asked to comment on the immigration “wave” during her tenure as vice president. In this setting, the choice of topic, as well as the manner in which it was approached, was made by the CBS journalists –not by the audience, nor by the candidate. JIM WATSON / AFP Noah: Why is immigration considered Harris’s Achilles heel? Harris is held responsible by Republican voters for changes in migration flows in recent years. Since the mid-2010s, asylum applications have been made by families (not individuals) from countries such as Venezuela, Central America and Haiti. This imposes greater costs on the federal government. The pandemic also plays an important role, as for almost three years, migration flows were sharply reduced, then picked up again considerably. On the Democratic side, voters are disappointed by the strict line chosen by the candidate and her support for the bill introduced this winter, which allows the border to be closed under certain circumstances and no longer offers access to a green card for certain undocumented young people. Harris must not only maintain the Democratic coalition, which normally relies on pro-immigration organizations but also attract independents and moderate Republicans, who often prefer a tougher stance on immigration. Math: What relationship does the public have today with the founding myth of the United States? Has this one run its course or is it still evoked regularly? The key word here is “founding myth.” The American public has an idea that the US is a country of immigration, but few really know how the law has evolved since the 18th century. That’s why we often hear those who oppose current immigration say, “My ancestors followed the law well, so why shouldn’t newcomers?” In response to this, it’s worth noting that there isn’t one rule to follow for today’s would-be immigrants, but dozens of them, that vary according to national origin. It’s important to understand that for the first hundred years of its existence, the US simply didn’t have a federal law restricting the arrival of immigrants. The Border Patrol, for example, dates back only to 1924. The lack of education about the history of immigration in the US is deliberate and contributes to the founding myth of the country promoted by conservative elected officials. Even when some schools and states attempt to promote a complete history, including the conquest of the Southwest and the Mexican heritage of the part of the country, many elected officials decry such efforts as unpatriotic. Le Monde Translation of an original article published in French on lemonde.fr; the publisher may only be liable for the French version. Reuse this content

ProFuturo and American Tower Expand Agreement in Africa to Bring Educational Innovation with Technology to Nigeria

This collaboration, which began in February in Kenya has proven successful, leading now to an expansion of the agreement to schools in Nigeria.

Both organizations are committed to reducing the educational digital divide through Digital Communities. By gaining a deeper understanding of vulnerable schools, they aim to promote innovative pedagogical practices more effectively and support their digital transformation.

This extension of the initial agreement, which also includes some markets in Latin America, is expected to have a positive impact on the lives of nearly 30,000 students and more than 1,000 teachers on both continents.

​American Tower (www.AmericanTower.com), a global leading provider of digital communications infrastructure and ProFuturo, a digital education program promoted by Telefónica Foundation and ¨la Caixa¨ Foundation jointly announce the expansion of their alliance to Nigeria to foster digital inclusion through Digital Communities in schools in Africa. After a successful roll-out in Kenya, the program is expanding to Nigeria to continue transforming children’s education through technology with the global objective of reducing the educational gap.
This global agreement between American Tower and ProFuturo aims to support underserved communities by implementing social programs that enhance quality of life and promote equitable access to the digital world.
Thanks to this expansion to Nigeria, the collaboration is set to positively impact nearly 30,000 children from vulnerable communities in Kenya, Nigeria, and parts of Latin America by providing quality digital education through educational innovation projects with technology.
The footprint of this project not only covers the education to be received by the students, but also the training to be delivered to more than 1,000 teachers who will facilitate the roll-out of the training to the children in Africa and Latin America. The impact of this project will be truly far-reaching as it will not only transform access to digital education but will also create a large international network of educators who teach, learn and share knowledge to achieve, together, better education in the world.
Mneesha Nahata, SVP, Legal&Chief Sustainability Officer of American Tower Corporation, stated: “At American Tower, we are deeply proud to strengthen our partnership with ProFuturo, expanding our commitment to bring educational innovation with technology, through our Digital Communities program. This collaboration not only reflects our dedication to bridging the digital divide in Africa and Latin America, but also our commitment to empowering thousands of students and teachers with tools that will transform their futures. Together, we are building a strong foundation for lasting impact, where technology and education come together to create real opportunities for development and progress.”
Magdalena Brier, Managing Director of ProFuturo, points out that this agreement highlights the enormous potential of these types of alliances in favor of digital inclusion and how they contribute to strengthening the positive impact of educational projects on the ground, such as what ProFuturo has been developing since 2016. She said “In this way, education with technology has enormous potential to help reduce the educational gap, thanks to its reach and capacity for inclusion, bringing high-quality content to the most difficult environments, which would be very difficult to access in any other way.”
American Tower’s Digital Communities are digitally connected, technology-enabled spaces that offer digital literacy and youth education, financial literacy and adult vocational training, or health care services.
Following the principles established by the United Nations Global Compact and the Sustainable Development Goals, American Tower and ProFuturo share the same vision: Access to quality education in complex environments is essential to reduce poverty and inequality in the region. Through this strategic collaboration, it is expected to encourage and promote an increase in knowledge, while promoting innovative practices and strengthening educational digital transformation in the coming years.
Suzette Victor, Director, Sustainability, ATC Africa, stated: “In Africa, closing the digital divide is crucial to ensuring that no one is left behind and our partnership with ProFuturo will strengthen our resolve to reach individuals in underserved communities with the transformative power of technology in education. The expansion of this partnership to Nigeria will not only address immediate educational needs but will also lay the groundwork for a future where every child has the opportunity to succeed, regardless of their circumstances.”
Distributed by APO Group on behalf of American Tower Corporation.
Media Contacts:American TowerAlejandro KowalskiSenior Director of Communications for EMEA&LatAm[email protected]+34 669077383

Jonathan ThienemannSenior Director of External Communication, Corporate[email protected]

Aderonke AdebanjoSenior Manager, Communications, Africa[email protected]  
ProFuturoRafa Cobo[email protected]+34 647665488

Blanca Mendiguchía[email protected]+34 667632924
About ProFuturo:ProFuturo is an educational technology innovation program launched by the Telefónica Foundation and the “la Caixa” Foundation to reduce the educational gap in the world by providing quality education to children in vulnerable environments in Latin America, the Caribbean, Africa, and Asia. Its intervention model is based on impact evidence provided by continuous monitoring processes, studies, and evaluations.
ProFuturo is based on innovative teaching methodologies with which it seeks to help teachers and students develop skills to face the challenges of the 21st century. The program works with other institutions and companies and aims to create a large international network of teachers who teach, learn, and share knowledge to achieve, together, better education in the world.

About American Tower:American Tower, one of the world’s largest real estate investment trusts (REITs), is one of the leading independent owners, operators, and developers of communications real estate, with a global portfolio exceeding 150,000 sites and a highly interconnected network of data centers in the United States.
Headquartered in Boston, USA, American Tower operates in the United States, Argentina, Australia, Bangladesh, Brazil, Burkina Faso, Canada, Chile, Colombia, Costa Rica, France, Germany, Ghana, Kenya, Mexico, New Zealand, Niger, Nigeria, Paraguay, Peru, Philippines, South Africa, Spain, and Uganda.

As The Player’s Tribune marks first decade, publisher Minute Media plots out its future

Though fans have always been fascinated by the people who made up their chosen team, few outlets have put personality on a pedestal like The Player’s Tribune.Launched in 2014 by baseball legend Derek Jeter and his business partner Jaymee Messler, The Player’s Tribune was an early herald of a key, long-term shift within sports media — as sports fans focused on individuals over teams. Its first-person essays, penned by otherwise unapproachable sports stars such as Arsenal soccer star Raheem Sterling or the NBA’s Kobe Bryant, reached an audience of both hardcore fans and casual observers.

“People follow people, they do not follow brands,” said Sebastian Arriagada, co-founder of sports-focused social agency CCG Social.

Minute Media, which acquired the title in 2019, is now planning out its next 10 years, with expansions into print publishing and licensing deals on the table.

The title reaches the decade mark in a difficult period for digital publishing, even for titles in lucrative areas like sport, as search and social referrals to news and lifestyle publishers have fallen.

And with an editorial model reliant on access to star power, reader traffic estimates shared by Comscore indicate that The Player’s Tribune has seen large swings in its audience over the years. In 2021, during the Super Bowl month of January, Comscore estimated the title drew 629,000 unique visitors, versus 122,000 this year. A spokesperson for Minute Media claimed it recorded 875,000 page views during January, and said it averaged 500,000-600,000 page views per month, citing internal figures. They noted that the site’s CMS changed in 2021, a transition that could skew external reporting.

Andres Cardenas, Minute Media CMO and general manager of The Player’s Tribune, declined to share figures for the company’s financial performance, citing the publisher’s status as a private firm. He told Digiday that the title had a “healthy financial model” based on principally branded content and sponsorships.

Branded content revenue in 2024 had increased 54% year-over-year, driven in part by rising advertiser interest in its formats that highlight women’s sports, he said. Current advertising partners include Audi, State Farm and Gatorade.

This month, The Player’s Tribune released a print book containing 80 of “the most special, impactful stories that we have written,” he said. Cardenas did not provide the book’s sales figures. Though the print book, “I’ve Got A Story To Tell,” is its first foray away from digital, print is an area Cardenas said The Player’s Tribune will continue exploring as it works to diversify its revenue streams and audiences.

He wants to license out more of its stories to TV, cinema and publishing, too. “We sit on tons of very valuable stories and IP,” said Cardenas, who pointed to the examples of the late Kobe Bryant, who released a short film in 2017, and A’ja Wilson, who published a book this year, both based on work originally published by The Player’s Tribune. Cardenas didn’t share commercial details of those deals, or the terms used when publishing articles from athletes. 

Cardenas was careful to say that the title won’t be shifting from its “core” business model, for fear that a saturated ad environment would compromise reader experience — and potentially damage its credibility among the athletes whose stories provide its lifeblood, a credibility which has made it the go-to means for top sportspeople to broadcast their perspectives.

Were that reputation to be damaged, sportspeople might look to other media pulpits. After all, athletes across football, soccer and basketball are busy exploring new roles as content creators and media owners in their own right.

“We’re living in an era of player empowerment,” said Cardenas. “Athletes have their production companies, have their podcasts, have their social outlets, and they tried to, you know, have a direct communication with their fans and their fan bases,” he conceded. “However, [because of] the credibility that we have built… we will see athletes still come to The Player’s Tribune to tell their stories.”

Minute Media’s other titles each occupy different niches in the sports and fandom space. The portfolio includes include the Fansided network of sports websites, sports and entertainment title Mental Floss and, since March, Sports Illustrated.

The company has been attempting to make the latter a more attractive digital advertising proposition. According to Rich Routman, president of Minute Media, it has opted to implement The Trade Desk’s single sign-on (SSO) “OpenPass” solution.

Users can log-in to Sports Illustrated’s site using their email address, which OpenPass converts into targetable IDs. The SSO is intended to give publishers such as Minute Media the authenticated reach it needs to monetize audiences.

“This will further enhance our first-party data collection strategy which in turn, will provide advertisers richer targeting opportunities… we anticipate a large uplift in highly addressable audiences for advertisers,” Routman said in an email. He declined to say what commercial benefit the firm expected to gain from the solution, but added that, once its use with Sports Illustrated is cemented, the company will roll out OpenPass “when and where it makes sense” across its entire portfolio.

Though advertisers might prioritize TV or paid social when activating around sports content, Kerry Doyle, evp of content at media agency Carat said there’s a strong argument to include premium sports titles such as The Player’s Tribune and Sports Illustrated in a client’s media mix.

“Sports are a huge passion point we that lean into, through talent, relevant cultural moments and our partners,” Doyle said in an email.

She added: “We find talent-lead storytelling that leverages existing IP with premium trusted publishers sees a higher brand lift and drives consumer intention and interest. Weaving our client’s message into custom content and meaningful moments builds incremental fandom for the brand.”

Sports Illustrated, a beloved — and latterly, troubled — publication, would require “steady growth and continuous investment into established and emerging areas,” to achieve the “tall order” of a sustainable business model, Routman said. 

To recap — the 70-year-old magazine was found last November to be running AI-generated articles under fake writer bylines. The chief exec of then-operator Arena was fired, before it laid off around 100 staffers. It’s not clear how many subscribers the publication has.

Since it took over the publishing rights from Arena in March (Authentic Brands Group is the outright owner of the brand, while Minute Media operates it via license), Minute Media rehired “the vast majority” of those staffers, per Axios, while returning its print edition to its monthly schedule.

In a follow-up email, Routman claimed Sports Illustrated boasts a current readership of 60 million users each month, across its website, social and print channels. Though subscribers make up “a solid portion of revenue” for the title, “we still see the majority of our revenue come through marketing and advertising partnerships.”

Both “content consumption” and digital revenues had increased since Minute Media’s March takeover, he said, without providing further detail. Routman said he was encouraged by how the title has been received under its new operator. Its August/September NFL preview edition was so in-demand it had to go to a second print run, which in turn “nearly sold out,” for example.

“Our focus and main question for 2025 is how can we continue to propel this storied platform forward,” he added.

Cybercrime: A lucrative business that’s on the rise

Most people don’t know that their digital identity has been compromised because hackers can observe their targets for years before executing an attack. (Credit: Stevanovicigor | Dreamstime.com)

Experts warn of persistent threats and urge proactive digital security measures.

Cybercrime is on the rise, and all of us — individuals and organizations — are easy targets. Yet there are basic steps we can and should take to protect ourselves.

Cybercrime is projected to cost the world $9.5 trillion this year and $10.5 trillion in 2025, according to Cybersecurity Ventures. The global average cost of a data breach in 2023 was nearly $4.5 million, IBM reported, and 75% of security professionals observed an increase in cyberattacks over the past year, according to CFO.com.

As a result, the cybersecurity insurance market is expected to be worth $20 billion by 2025 (DataProt) and grow at an annual rate of 24.5%, reaching $120.8 billion by 2032 (Fortune Business Insights).

Globally, 73% of organizations fell victim to ransomware attacks in 2023 (Statista). Extortion was involved in 27% of attacks, showing a growing trend in ransomware tactics (IBM). Ransomware costs are projected to reach $265 billion annually by 2031, up from $20 billion in 2021 (Cybersecurity Ventures).

Phishing has been identified as the primary infection vector in 41% of cybersecurity incidents (IBM). More than 75% of targeted cyberattacks have started with an email in 2024, (Norton Antivirus). The number of conversation/thread hijacking attempts doubled in 2022 compared to 2021 (IBM).

Nearly all, or 98%, of web applications are vulnerable to attacks that can result in malware, redirection to malicious websites and more. Furthermore, 17% of cyberattacks target vulnerabilities in web applications (PT Security). Yet, 73% of companies in North America use browsers that are out of date (Statista).

The average time it takes to detect a cyberattack is 118 days (ThoughtLab) and 277 days to identify and contain it (Parachute).

Cybersecurity in the newsAlmost daily, we hear of yet another cyberattack or data breach and its far-reaching consequences.

Last Friday, Delta Air Lines sued CrowdStrike, claiming the Texas-based cybersecurity company cut corners, leading to a global technology outage that caused thousands of canceled flights in July.

Delta is seeking compensation and punitive damages, stating that the outage, which began with a faulty update sent to millions of Microsoft computers, crippled its operations for several days and resulted in more than $500 million in lost revenue and additional expenses. Delta claimed that CrowdStrike failed to test the update before rolling it out worldwide.

Also last Friday, United Health announced that a ransomware attack earlier this year affected the information of 100 million users in the largest-ever U.S. health care data breach.

Change Healthcare, part of the United Healthcare Group, was attacked by an affiliate of the ALPHV/BlackCat ransomware group, which stole 6 terabytes of sensitive customer data, including health, insurance, billing, claims and personal information such as Social Security and driver’s license numbers. Change Healthcare ultimately paid a $22 million ransom in exchange for the data.

Cybercriminals linked to China may have attempted to tap into the phones or networks used by former President Donald Trump and his running mate, Sen. JD Vance, BBC and CBS News reported Friday. People associated with the presidential campaign of Vice President Kamala Harris and Gov. Tim Walz were also targeted.

Last Thursday, the Georgia secretary of state’s office reported that it repelled a cyberattack earlier in the month. The attempt appeared to be aimed at shutting down the website voters use to request absentee ballots ahead of the election, USA Today reported. The threat was discovered after the agency noticed hundreds of thousands of attempts to access the site on Oct. 14, one day before early voting began in Georgia.

Earlier this month, Verizon said it was “aware that a highly sophisticated nation-state actor has reportedly targeted several U.S. telecommunications providers to gather intelligence.” And the list goes on.

From left: Carla Framil-Ferrán, vice president of legal at Liberty Communications; Marcel del Prado, vice president of channels at Pentera; and Felipe Ruiz-Rivillas, vice president of information security and director of information at Liberty Latin America.

Cybersecurity in your hands“We need to understand that we live in a world where, in addition to physical security, we need to be aware and protective of our digital security,” said Carla Framil-Ferrán, vice president of Legal at Liberty Communications, during a talk on “Cybersecurity in Your Hands: Protect Your Digital Identity and Avoid Fraud” held last week by Liberty Puerto Rico.

“The digital world is another space where we live together. It’s important that we think about this not only as a personal responsibility but also as a collective responsibility, and for that, we need to be proactive and responsible,” she said.

Although the internet is more than 40 years old, it has been advancing at an exponential rate, leaping forward by about 10 years during the COVID-19 pandemic, Framil-Ferrán noted.

Cybercrime, too, accelerated during the pandemic. Consider the following statistics:

Phishing attacks or malicious emails rose 600% in 2020 (United Nations).

The pandemic led to a 50.1% increase in cyberattacks and 30,000 associated pandemic-related cyberattacks (World Economic Forum).

The number of cyber threats rose 30,000% specifically because of COVID-19 (CGI Group).

Interpol detected some 907,000 spam messages, 737 malware-related incidents and 48,000 malicious URLs tied to COVID-19 between January and April 2020.

In April 2020, Google reportedly blocked 18 million malware and phishing emails daily related to the pandemic.

Cybercrime is a lucrative business operated by sophisticated organizations, said Marcel del Prado, vice president of channels at Pentera, a cybersecurity company.

“Cybercrime is a tremendous business. If cybercrime’s value could be a country, it would be the third largest global economy. It easily surpasses $10 trillion” per year, he said.

“This is no longer a threat caused by a kid in his grandma’s basement. These are extremely sophisticated organizations known as advanced persistent threats. Like legitimate companies, these APTs have corporate buildings with employees who receive salaries and benefits. There’s a [cybercrime] group in Russia that has 5,000 employees,” del Prado said.

Individuals and organizations need to consider the value of their information, said Felipe Ruiz-Rivillas, vice president of information security and chief information security officer at Liberty Latin America.

“That’s why we’re attractive [targets], because of the value of our information — how it can be materialized, but even more, how it can be capitalized,” he said.

People connect their devices to Wi-Fi networks at airports and hotels without giving it a second thought, del Prado said. They check their email, credit card and bank statements, oblivious to or ignoring the fact that “the man in the middle” — whoever controls the network — can see everything that is being transmitted.

“This is why we’re seeing the value of cybercrime accelerating so much,” he said.

“Nothing is free,” Ruiz-Rivillas added. “How much have you paid for using WhatsApp or Instagram?”

These apps profit by collecting data. Data mining may seem harmless, but while reputable companies use data to, for example, show users ads that are relevant to them, hackers use it to steal identities.

Most people don’t realize their digital identity has been compromised because hackers can observe their targets for years before launching an attack. That’s why it’s called a persistent threat — hackers wait until they know everything before striking, del Prado explained.

“The largest cybersecurity and fraud incidents begin with, let’s say, the account belonging to the air conditioning maintenance employee. And from there [the hackers] continue to elevate and elevate privileges [and access]. It’s not if but when it will happen to us,” Ruiz-Rivillas said.

“Our purpose is not to generate paranoia but to remind everyone to think before they click. Don’t rush. Think before you click,” he added.

Artificial intelligence is accelerating the hackers’ ability to scale the number and quality of their attacks, del Prado said, noting that cybercriminals can use AI to create realistic voice and image reproductions, known as deepfakes, to scam people.

“If someone who sounds like your husband calls you saying he has an emergency and asking for money, tell him you’ll call him back,” he advised, suggesting that people establish a code word for emergencies.

The panelists shared several critical recommendations: always be aware online; avoid automatically trusting websites, apps or networks; safeguard login credentials; avoid using the same password for different sites or apps; regularly change usernames and passwords; take advantage of two-factor authentication (2FA); avoid sharing private information via text, direct messages or emails; monitor your social media accounts (if you don’t use them, deactivate them); consider credit monitoring; and, above all, think before you click.

We need to accept that our personal information, including Social Security numbers, is already public, del Prado noted.

“That’s reality. I can promise you that each and every one of you has been attacked this week. That’s a fact. The only way to exist with this is to … be responsible with the tools we use, be aware of the information we put out there and take prudent measures,” he said.

Yet, the measures we take to protect ourselves will never be enough, Ruiz Rivillas said.

“There’s no way to reach a state of zero risk. The only way is to turn everything off and leave. There’s no zero risk. Your computer can have the latest antivirus, super protected, but hackers eventually get around it. So, it never stops. What we need to do is stay aware of this risk and take at least some basic precautions,” he added.