Uganda Tourism Board (UTB), in partnership with Total Energies Uganda, has launched the Explore Uganda App, a mobile application designed to enhance tourism and travel experience for national and foreign tourists to destinations in Uganda.
The App is set to significantly heighten traveller interest to explore Uganda, positioning the country as a destination of choice. In March this year, Total Energies Uganda pledged support to UTB in its mission to sustainably promote Uganda as the preferred tourist destination for inclusive development and to mark the start of this partnership, the two collaborated to develop the Explore Uganda mobile application.
While launching the app in Kampala, Lilly Ajarova, the CEO of UTB, said the app is a bold step towards engagement with modern travellers to provide an interactive way to experience the beauty and diversity of the country and bring Uganda closer to travellers.
“The app is not just a tool, it is also an invitation for the world to explore Uganda like never before. Our goal is to put Uganda at the forefront of global tourism leveraging technology to make our stunning landscape, rich culture, biodiversity and unique experiences accessible to all,” she said, adding that the app is just the beginning as it is part of a broader strategy to strengthen the tourism sector, boost the economy and position Uganda as a must-visit destination on the global stage.
Pearl Kakooza, the board chairperson of UTB, noted that this mobile app underscores the importance of digital transformation in Uganda’s tourism development and represents a milestone in the journey towards positioning Uganda as a premium destination for both domestic and international travellers since even though the country has immense tourism potential, there has been a challenge of visibility and accessibility.
“The tourism landscape is evolving and traveler preferences are shifting towards self-guided experiences. Through this app, we are offering visitors a seamless navigation of Uganda’s tourism offerings. It will serve a comprehensive guide that will provide essential traveller information, accommodation, culture, entertainment as well as itineraries for the diverse tourism offerings Uganda has.”
She added that the app initiative aligns with UTB’s broader mission to elevate, promote and enhance the country’s tourism potential and that they are confident it will significantly boost tourism numbers, attract new markets and faster sustainable tourism development.
Since the core of operations of Total Energies in Uganda are in the North Albertine sub-region where Murchison Falls National Park is located, the oil company aims to contribute to developing Uganda’s tourism sector which will play a pivotal role in diversifying the economy and creating long-lasting socio-economic value.
Pauline MacRonald, the company’s Biodiversity director, noted that they hope the app will bring destination Uganda to life in the digital space, create a new way of attracting visitors and serve as an online marketplace for community-based tourism enterprises, tour operators and potential investors to share and access information on a global scale.
Explore Uganda App, which has been developed by a team of six Ugandan women software developers, will be available for download on the App Store and Google Play. Its key components include information services that provide detailed insights into tourist attractions, accommodations, restaurants and cafes options, location-based search options for discovery of events and festivals, a user interaction with a feedback system and in-App customer support to enhance user experience.
It also has a finance option with multi-currency support and currency exchange rates, real-time weather updates, licensed tour operators, travel agents and guides, transport services and investment opportunities in the tourism sector. All these are available in multiple languages such as English, French, Swahili, Spanish and German.
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