Winter weather blast to bring more snow to Northern states making travel hazardous

A new Arctic blast is set to dump more snow onto the Great Lakes and the Northeast, as winter weather caused transport chaos and left thousands stranded.Lake-effect snow is still affecting areas downwind of Lake Erie after several punishing days of winter weather and is expected to last through Wednesday.And the weather will continue with gusto this week: A strong clipper storm — a system that forms in Canada and moves across the Great Lakes into the United States — is set to move in from Quebec on Thursday, bringing heavy snow to Michigan, the National Weather Service said.Some 5 million people are under winter weather and lake-effect snow warnings across the Great Lakes for Tuesday — including South Bend, Indiana; Muskegon, Michigan; Cleveland; Erie, Pennsylvania, and Syracuse, New York.By Wednesday, the clipper weather system should bring snow to the interior Northeast and New England, while intensifying snowfall in areas downwind of the Great Lakes. NBC meteorologist Michelle Grossman said early Tuesday that some areas could get 12 inches of snow.Other areas are feeling with freeze, with temperatures 10 to 15 degrees below seasonal averages in parts of the Ohio Valley, the mid-Atlantic and the Southeast.In Pennsylvania, homes and vehicles were buried in more than 5 feet of snow, with chaos on the roads.Police responded to a crash Monday afternoon on Interstate 94, near Hartford, Van Buren County, involving 14 passenger vehicles and three semi-trucks, with one driver suffering critical injuries, Michigan State Police said in a statement. Aerial views showed a long tailback as the snow continued to fall.In Erie, Pennsylvania, drivers were pictured on social media digging their cars and driveways out of more than a foot of snow. One video shows a driver in Erie attempting to move a vehicle with several feet of snow on the windshield. A parking lot in Erie County showed dozens of cars buried under so much snow that they could no longer be seen. Erie Police responded to 92 cases of streets blocked by abandoned cars Monday and urged motorists to stay off the roads.”If you get stuck, don’t just leave it. Make contact with somebody that can help you get it out. We’re overwhelmed, the tow companies are overwhelmed, that’s why we’re looking at 92 cases today and we’re into the fourth day of this,” Erie Police Chief Daniel Spizarny told NBC affiliate WICU of Erie.WICU of Erie reported that the weight of snow on a livestock barn’s roof caused it to collapse at a farm in the town of Arkwright, New York, on Monday, killing five cows and injuring 100 others. A lake-effect snow warning is in effect across the area until 7 p.m. ET Tuesday.

How I put LinkedIn to work for my career as a scientist and entrepreneur

LinkedIn is becoming the social-media platform of choice for many researchers.Credit: Gioele Piccinini/ShutterstockFor most of my career, I avoided Linkedin. I preferred online networking on Twitter (now X), where I joined other academics in sharing publications, debating research findings and, most of all, posting memes. But that all changed in 2022, when I decided to leave my postdoctoral fellowship in early-childhood emotional development, at the University of Wisconsin–Madison, for a career in industry. One of my first steps was to create a LinkedIn profile; I’d never used the platform before.At first, I didn’t see much value to LinkedIn. I thought it was a fake, self-congratulatory job board — stuffed with endless self-promotion, idiotic ‘grind mindset’ memes and inspirational clichés about hard work (as documented in the subreddit LinkedInLunatics). I filled in my profile, turned on alerts for research positions and chatted to a few PhD holders who worked in industry. In August 2022, I received an offer for a post as a user-experience researcher focused on improving the usability of products at Meta, Facebook’s parent company, based in Menlo Park, California. At that point, I abandoned LinkedIn and returned to Twitter, where I had started to gain a small following. My network grew as I tweeted career advice and met scientists to give informational interviews and provide free CV edits for industry positions.The power of postingFollowing changes to Twitter after its purchase by billionaire Elon Musk, scientists began leaving the platform. I became worried about losing my network of 20,000 followers. I had helped hundreds of scientists with their careers and, in return, I had been invited to give talks at universities and for professional organizations. I enjoyed having a platform. So, in December 2022, I reluctantly returned to LinkedIn, deciding to paste the tweet threads I was already creating into LinkedIn posts. The response was astonishing. I gained 18,000 followers in 30 days; it had taken me nearly a year to hit that number on Twitter.I spent hours on LinkedIn, writing posts, responding to comments and building a community of industry scientists. Several of my posts appeared in people’s feeds more than one million times — I never had that kind of readership for my scientific papers. I was having a positive impact on other people’s lives, which was the reason I pursued a PhD in the first place.Ashley Ruba’s ‘side hustle’ quickly grew into a career-development business.Credit: Kendra KerscherOne new follower was an engineering manager at Arthrex, a medical-device company based in Naples, Florida. He sent me a connection request after reading a post about my work at Meta, in which I compared my industry research on new augmented reality (AR) glasses with my academic research on infant emotional development. The engineering manager was building similar AR solutions for surgeons. A few months later, after surviving a third round of lay-offs at Meta, I wrote a LinkedIn post about the dismal state of big tech and my desire for a change.The engineering manager commented with a suggestion that I work at a smaller company. “I’m hiring,” he hinted. After a few messages and several rounds of interviews, I was offered a position on his team. If it weren’t for posting about my work on LinkedIn, that opportunity would have never materialized. Building a businessBut LinkedIn didn’t just help me land a job — it opened up a new career path entirely. Inspired by the response to my posts, I hypothesized that scientists would be interested in paid career services. In October 2023, I posted about my plans to create After Academia, a career-development programme. More than 200 people asked if they could join the first cohort, which launched the following month.

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Help Select USVI’s Great Reads: CFVI Invites Public Nominations for National Book Festival

The Community Foundation of the Virgin Islands is asking the public to help select one children’s book and one adult book to represent the territory at next year’s National Book Festival.

The selected books, which will be designated as Great Reads for the year, should either be “written by authors from the territory, take place in the Virgin Islands, or celebrate the USVI’s culture and heritage,” said CFVI President Dee Baecher-Brown. The selected authors, if not born in the territory, must have lived in the USVI at some point during their life. The nominated books must currently be in print and available for purchase in more than one location. Self-published books are not eligible for selection.
The intention is to showcase a body of work which “demonstrates excellence, engenders a love of literature, and promotes lifelong literacy,” she added.
In 2022, CFVI was chosen by the Library of Congress to serve as the Center of the Book for the U.S. Virgin Islands. The Center for the Book was created in 1977 to promote interest in books and reading among the public. Each organization so designated across the country is tasked with naming a children’s and adult book as its Great Reads, and a list of all the Great Reads for the year is distributed during the annual National Book Festival, which in 2025 is slated for September 6 in Washington, D.C.

Nominations will be accepted online until December 31, 2024. Past Great Reads selections from the USVI include “James and the Fireburn,” “Fireburn the Screenplay,” “Monster in the Middle,” “King and the Dragonflies,” “The Lesson,” and “Ziggy on the Rock.”

Confessions of a former travel editor: How Skyscanner became my secret weapon

New York Post may be compensated and/or receive an affiliate commission if you buy through our links. Featured pricing is subject to change.

As a former military kid and travel editor, I’ve spent countless hours exploring the best tools and strategies to make travel affordable and accessible. Over the years, I’ve come to rely on Skyscanner as my go-to resource for finding unbeatable travel deals.

RELATED: All the best Travel Tuesday deals on cruises, flights, and more

While it might not be a household name in the United States, Skyscanner has earned its stripes globally as a powerful search engine that consistently delivers great value on flights, hotels, and car rentals.

With Travel Tuesday finally here (December 3, 2024), I’m excited to share why Skyscanner should be your secret weapon for snagging incredible deals. This day has become a hidden gem for travelers like us, offering discounts that can transform our dream trips into reality without breaking the bank. Whether you’re planning a tropical escape or a cultural adventure, Skyscanner’s user-friendly interface and comprehensive search capabilities make it easier than ever to find exactly what you’re looking for.

RELATED: The best extended Cyber Monday deals to shop now

Having used Skyscanner extensively, I can confidently say it’s more than just a flight search engine — it’s a complete travel companion. The platform allows you to compare prices across flights, hotels, and car rentals all in one place. One feature I particularly love is the “Search Everywhere” option, which helps uncover unexpected destinations that fit your budget, opening up a world of possibilities.

Skyscanner’s Price Alert system has been a game-changer for me. By setting up alerts for my desired routes, I receive real-time notifications when prices drop, allowing me to jump on the best deals as soon as they appear. This tool is especially valuable during events like Travel Tuesday when prices can change rapidly.

For those of us who can be flexible with our travel plans, Skyscanner’s “Whole Month” search is invaluable. It shows the cheapest days to fly within a specific month, helping maximize savings by adjusting travel dates. Additionally, searching for nearby airports often reveals hidden deals that might otherwise go unnoticed.

What is Skyscanner offering this Travel Tuesday

Flights: Historically, airlines release their best discounts on Monday nights with Tuesday morning offering some of the lowest fares. Savings are usually between 15% and 25% on average.

Hotels: Travel Tuesday is perfect for booking accommodations at discounted rates. Many hotel chains and booking platforms offer significant savings — sometimes up to 30% off regular prices. Keep an eye out for package deals that combine flights and hotels for even greater savings.

Car Rentals: Ground transportation shouldn’t be overlooked! Car rental companies often participate in Travel Tuesday sales with discounts that make exploring your destination more affordable. Look for deals that include free upgrades or discounted daily rates.

How to make the most of Travel Tuesday 2024 with Skyscanner

Start monitoring prices early using Skyscanner’s Price Alert feature.

Be flexible with travel dates and destinations to uncover the best deals.

Compare prices across different travel components (flights, hotels, car rentals) to ensure you’re getting the best overall value.

Check for promo codes and credit card offers that can add extra savings on top of Travel Tuesday deals.

Remember, while Travel Tuesday offers fantastic savings opportunities, it’s crucial to verify deal details. Always check for restrictions or hidden fees before booking. With Skyscanner by your side, you’ll be well-equipped to navigate this exciting day and secure the getaway of your dreams at an unbeatable price.

Hunting for a headline-worthy haul? Keep shopping with Post Wanted.

For over 200 years, the New York Post has been America’s go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance. We’re not just thorough reporters – we sift through mountains of information, test and compare products, and consult experts on any topics we aren’t already schooled specialists in to deliver useful, realistic product recommendations based on our extensive and hands-on analysis. Here at The Post, we’re known for being brutally honest – we clearly label partnership content, and whether we receive anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links work. Please note that deals can expire, and all prices are subject to change.

Déjà Vu: Denzel Washington and Tony Scott’s massively underrated techno-thriller

In a 2005 interview with the Sunday Times, the late Tony Scott reflected on the key artistic difference between himself and his older brother Ridley: “[He] makes films for posterity … they’ll be around for a long time. I think my films are more rock’n’roll.”While the elder Scott’s movies certainly tend to be classical and operatic in their scope and style, the younger brother’s films are marked by a much more experimental edge – a rebellious desire to create beauty out of divine chaos. The pinnacle of this creative ethos may be his 2006 work Déjà Vu, a high-octane sci-fi action hybrid which asks the question: would you risk your life to go back in time and save a person you loved?Shot on location just months after the devastation of Hurricane Katrina, Déjà Vu takes place on the humid streets of New Orleans in the wake of a grisly terrorist bombing onboard a passenger ferry on the Mississippi. When special agent Doug Carlin (a wonderfully crackly Denzel Washington) is called in to investigate the attack, he’s soon whisked away to an experimental unit of the FBI (led by Val Kilmer), which hopes to use a time-shifting surveillance device to prevent the attack from happening.Scott has long been fascinated in our relationship with state-sanctioned technology; films such as Top Gun and Crimson Tide transform the interior spaces of fighter jets and nuclear submarines into battlefields for warring egos and ideologies.Déjà Vu takes the surveillance-state concerns of Enemy of the State – another Scott film that examines covert bureaucratic overreach – and reworks it for a post-9/11 society; a Patriot Act-era political thriller crossed with a techno-paranoia fantasy. America’s fractured national psyche provides the framework for a highly enjoyable action film, one that is elevated by science fiction.When Doug catches his first glimpse of Claire Kuchever (Paula Patton), one of the suspected victims of the bombing, Déjà Vu morphs into something more provocative. Blowing up her face on a giant LED screen, you can see the gears start to turn in Doug’s head. Is there a reality where she is still alive? Can I go back in time and save her from her fate?View image in fullscreenScott, quietly one of Hollywood’s most romantic film-makers, infuses this moment with an aching desire – a piano ballad tinkles away as Doug stares at Claire; up until this point, he has only ever seen her corpse.While others have invoked its similarities to the thematic conceit of Vertigo, another film in which a man desperately strives to recreate the image of a woman he falls in love with, Déjà Vu approaches this premise from a rivetingly inverted angle. Where Hitchcock’s film ends with the death of the woman, Scott upends this by making Claire’s demise the beginning.Having developed his frenetic visual style on the sets of commercials and music videos, Scott’s films weren’t exactly known for their highbrow inclinations. His final films were visually chaotic: rapid edits, oversaturated colours and 360-degree helicopter shots bombarding audiences with information. Déjà Vu is perhaps the greatest synthesis of this frenzied storytelling approach; the roaming camera movements and constant snap zooms situate us within the invasive nature of omnipotent digital surveillance.A bravura action set-piece that takes place across two temporal realms showcases the best this abrasive style has to offer: a thrilling car-chase sequence in which Doug drives a mobile version of the time-viewing device against oncoming traffic in the present, while receiving directions from his FBI colleagues tracking the attack’s perpetrator in the past.When the apparatus malfunctions, Doug is forced to control the device himself, his obsession with saving Claire, or more specifically an image of her, compelling him to risk his life and navigate his way through the parallel timelines simultaneously.When Scott died in 2012, the director was in the middle of scouting locations for future projects. After his death, Washington – one of Scott’s most frequent collaborators – was asked what he would miss most about his friend. “Just his passion,” he replied. “His energy. His shorts. That pink hat.” For anyone that has seen a photo of Tony Scott on set, this answer comes as no shock. There are some images you never want to forget.

Déjà Vu is available to stream on Disney+ in Australia and the UK and can be rented online in the US. For more recommendations of what to stream in Australia, click here

Business 1st Awards 2024

On Saturday, November 30, Business 1st held its annual award ceremony at The Harbour Bar and Restaurant in Marbella’s port. The venue was beautifully adorned with festive decorations, setting the stage to welcome the Business 1st members attending its weekly networking events throughout the year. Business 1st, founded by Sam Campbell, prides itself on being…

Story Science & Exploration Five space mysteries Proba-3 will help solve 03/12/2024 83 views 1 likes Read

Science & Exploration

03/12/2024
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ESA’s Proba-3 will be the first mission to create an artificial total solar eclipse by flying a pair of satellites 150 metres apart. For six hours at a time, it will be able to see the Sun’s faint atmosphere, the corona, in the hard-to-observe region between the Sun’s edge and 1.4 million kilometres from its surface. This new technology combined with the satellite pair’s unique extended orbit around Earth will allow Proba-3 to do important science, revealing secrets of the Sun, space weather and Earth’s radiation belts.  

Proba-3, short for ‘Project for On-Board Autonomy 3’, is the fourth in a series of in-orbit demonstration missions which test out new technologies. The millimetre precision with which the pair of satellites will position themselves in space has never been done before.  Let’s dive into the top five space science mysteries that this mission will investigate. 

Proba-3 will provide new views of the Sun and space weather

1. Why is the solar corona so much hotter than the Sun itself?We all know the Sun is hot, but it is still a mystery how material in the Sun’s outer atmosphere, the solar corona, can reach million-degree temperatures. The visible surface below it, called the photosphere, is just 4500–6000 °C.  Rather than being a real surface, the photosphere is the layer of the Sun from which visible light can escape. Below it, light emitted from atoms in the Sun’s hot, dense interior is almost immediately re-absorbed by other atoms. Light can be trapped inside the Sun for a long time before it can escape from the photosphere through the less dense charged gas (plasma) above. Moving out into the corona, which is both less dense and further from the Sun’s core, you would expect to find lower temperatures. Instead, it gets around two-hundred times hotter!  Proba-3 will tackle this mystery by studying the solar corona closer to the Sun’s surface than any ‘coronagraph’ before it. By blocking out the Sun’s direct light with one spacecraft, the other spacecraft will be able to see the faint visible light coming from the corona down to just 70 000 km above the Sun’s surface.  The coronagraph is Proba-3’s main science instrument. It is called ASPIICS, which stands for Association of Spacecraft for Polarimetric and Imaging Investigation of the Corona of the Sun.  One thing ASPIICS will hunt for is waves moving through the loops and plumes of plasma in the corona. This kind of movement is a likely cause for the corona’s high temperatures. The coronagraph will be able to capture these small-scale, fast movements by imaging the inner corona as fast as every couple of seconds.   Additionally, the coronagraph can show us which parts of the Sun’s corona are hotter than others by using different light filters. Imaging in white light, the instrument sees where the glowing plasma (of all temperatures) is concentrated and how it moves around. These images can be compared to those taken through a green light filter, which selectively captures light sent out by particularly hot particles in the corona.  Read more about Proba-3’s ASPIICS coronagraph instrument 

The corona is revealed during a solar eclipse

2. What accelerates the solar wind?The solar wind is the continuous stream of plasma sent out by the Sun, mostly made up of electrons, protons and alpha particles. When the solar wind collides with Earth’s magnetic field it can produce auroras – the northern and southern lights.  Just like wind on Earth, solar wind can be fast or slow, smooth or gusty. It comes in two main types, which differ not only in wind speed but also in composition and source region.  ‘Slow’ solar wind – which still reaches Earth with speeds up to 500 km/s, or 1.8 million km/h – is made up of particles that resemble the makeup of the Sun’s outer atmosphere or corona. While the details remain elusive, this type of solar wind is known to be connected to active sunspot regions on the Sun which also produce solar flares and eruptions. Proba-3’s ASPIICS coronagraph will investigate how the twisted and concentrated magnetic field lines coming from sunspots interact with the magnetic field further out. While it cannot detect this field directly, it will see the glowing plasma in the corona which follows along magnetic field lines and disturbances therein. By hunting for ‘blobs’ of slow solar wind, it can track how and where the wind gets pushed out. 

A ‘magnetic switchback’ seen by Solar Orbiter

‘Fast’ solar wind can reach speeds of more than two million kilometres per hour and is composed of a particle mix more closely resembling that of the Sun’s surface. This type of wind is known to come from magnetic structures called coronal holes – regions where the Sun’s magnetic field does not turn back down into the Sun. Plasma can flow outward along these ‘open’ magnetic field lines, creating solar wind.  But the question remains: how does fast solar wind reach such high speeds? To solve this mystery, Proba-3 will search for jets and waves including ‘magnetic switchbacks’ thought to give solar wind a magnetic push. ASPIICS will reveal how plasma moves through the corona from right near the Sun’s surface to around 1.4 million km further out.

3. How does the Sun fling out material in coronal mass ejections?

Solar wind is one type of space weather, but what we really need to watch out for are the larger, more powerful solar storms. Coronal mass ejections (CMEs) are huge bubbles of charged particles (plasma) threaded with magnetic field lines. CMEs are often – but not always – launched at the same time as bursts of electromagnetic radiation known as solar flares.   When Earth gets hit by a CME, this can deform Earth’s protective magnetic field and cause a geomagnetic storm. These storms can affect satellites, disrupt navigation systems, cause power outages, and bring auroras to lower latitudes.  Fast-moving CMEs can also create shockwaves that accelerate protons or other particles around the Sun to extremely high speeds. These ‘solar energetic particles’ can damage spacecraft and pose a risk to astronauts outside Earth’s protective atmosphere. By being able to see what happens in the solar corona very close to the Sun’s surface, Proba-3 will reveal what happens leading up to a CME, how they erupt, how they expand outwards and how they interact with other structures and activity around the Sun. It will see this part of the Sun’s atmosphere for hours at a time and better than any coronagraph before it.  

SOHO’s view of a coronal mass ejection

4. How do electrons trapped in Earth’s radiation belts behave?

Earth’s radiation belts

Space around Earth constantly has particles racing through it, either coming from the Sun, slingshotted to us from elsewhere in the Solar System, or reaching us from interstellar space. Thankfully, we are protected from these by Earth’s protective atmosphere and magnetic field, but this same field traps charged particles in rings around Earth known as the Van Allen radiation belts.  These fast-moving, high-energy particles pose risks to devices in space. They can disrupt onboard measurements and memories, or even cause permanent damage, while also posing potential danger to astronauts. Proba-3’s extended, elliptical orbit brings if from 600 km above Earth’s surface all the way out to 60 530 km. This means that in every 19.7-hour orbit it passes twice through both the inner and outer radiation belts surrounding our planet. There are other Earth-orbiting missions that traverse both belts, but Proba-3 is unique in crossing an unusually large portion of them. With its 3D Energetic Electron Spectrometer (3DEES) instrument, Proba-3 will measure the number, direction of origin and energies of electrons in Earth’s radiation belts. This is the first time that the energy and fluxes of high-energy electrons will be measured at the same time across six different directions spanning a 180° field of view.  3DEES will reveal the behaviour of Earth’s radiation belts under normal conditions, but it will also see how they are affected by space weather, including the previously mentioned solar wind and coronal mass ejections.   Read more about Proba-3’s 3DEES instrument 

Proba-3’s orbit

5. How much does the Sun’s energy output change over time?

The Sun shines every day, but some days it shines more than others. Within a year, depending on Earth’s distance to the Sun, the total solar irradiance reaching Earth can vary as much as 6%. But how much the Sun radiates also changes depending on how active it is, with changes of around 0.1% taking place over the roughly 11-year solar cycle.It is still a matter of scientific debate how much the Sun’s energy output has changed over longer time periods (100–1000 years). While recent climate change is certainly caused by human activities, it is possible that the Sun had a part to play in past climatic changes such as the cooling during the Little Ice Age (c. 1300–1850). Could the Sun be more changeable than recent records show?The Sun is responsible for more than 99.9% of the energy available at Earth’s surface, and even small changes can have a big impact on processes that shape Earth’s climate. Knowing the total solar irradiance is important for accurate climate modelling.To improve and extend our monitoring of the Sun, Proba-3’s ‘Occulter’ spacecraft will continuously measure the Sun’s energy output using its Digital Absolute Radiometer (DARA) instrument. DARA is designed to minimise unwanted straylight entering it, it can calibrate itself, and it should be able to measure more frequently thanks to a faster control system. Another DARA – the exact same instrument – is already flying through space on the Chinese FY-3E weather satellite, launched in 2021 and flying around 800 km above Earth’s surface.  The main difference between Proba-3’s DARA and previous radiometers will be its very elongated orbit, which will carry it out to 60 530 km above Earth’s surface. The larger distance from Earth means the instrument’s space environment is cleaner, with less scattered light. This will allow Proba-3 to measure variations in the solar irradiance with high accuracy and precision.  Read more about Proba-3’s DARA radiometer instrument 

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Ross Takes: The Value Proposition of Business School Beyond The Classroom

Impact Studio End of Year Party and Awards at the Ross School of Business (Brianna is front row, third from the left)
If you’re considering business school, you’re probably wondering what your ROI will be. Perhaps you’ve actually built out an Excel spreadsheet to find the Net Present Value (NPV) of your MBA with your expected post-graduation salary. (If you don’t know what NPV is, you will learn and do that exact exercise in the Ross core finance class!) While numbers are great, they aren’t the only metric I considered.
I came to business school searching for something new, something different. I needed a change. I was not feeling satisfied with the work I was doing, my career trajectory, or the person I was when I showed up to work. I was terrified of becoming complacent and then looking back on my life and asking, “What have I done?”. My aspiration coming into business school was to elevate my impact, to do something greater than what I was before. Upon reflection, it seems this “something greater” is something deeper, more purposeful.
There are many reasons I feel fortunate to be at Michigan Ross. My experience as a teaching assistant for Andy Hoffman’s Management as a Calling (MaaC) course is one of those reasons. In this course, students are encouraged to reflect and explore their purpose and calling both individually and as a collective. Andy describes purpose as “why I’m here” and calling as the “enactment of the purpose.” In other words, your purpose can remain the same, but the way it’s achieved can vary. This seemingly simple distinction made me feel much more empowered; it allowed me to explore and feel less static while remaining connected to a deeper meaning.
Much of the value I have derived from business school comes from what I’ve done outside the classroom. My time spent on personal exploration, relationship-building, and reflection has been invaluable to me. I recommend that other business school students (aspiring and current alike) consider these intangibles as they approach or complete their program.
“M-Trek” that Brianna co-led in Portugal.
Exploration: Most people know that business school is used as an opportunity for career pivoters, which is definitely a great way to explore a new field, industry, or role. However, personal growth is another opportunity for exploration beyond career. Business school can be a playing field to rebrand yourself, heal from a toxic work environment, or explore different iterations of your calling.
While business school has allowed me to explore different career paths, it also gave me the time and space to slowly find myself again, as well as things that excited me. I rekindled my desire to be creative; exploring  at Ross has helped me re-awaken some parts of my brain that were not being exercised in my previous job. The +Impact Studio and Zell Lurie Institute (ZLI) programming both provided spaces to not only explore new ideas, but also immerse yourself among other innovative thinkers. ZLI’s Silicon Valley Experience brought me back to the Bay to traverse the hilly terrain that is San Francisco. While there, we connected with Michigan alums who are working in the startups and VC ecosystem. I was excited to see the Michigan presence in Silicon Valley—and their snack-filled offices overlooking clear blue skies over the Bay. I guess there is some truth to “Go Blue, Go Anywhere”. I encourage folks to lean into what excites you, recognize what doesn’t, and find the unique spaces and places that feel authentic to you. And go after that.
Relationship-Building: Business school is a completely new environment with an amalgamation of people from all over the world. There is a question about business school that has stayed with me: “When will we ever be in an environment with a collection of international, cross-disciplinary, multi-industry people at our fingertips again?”. The students, faculty, and alumni can add intangible value. I have met incredible people who each have varied career backgrounds and life experiences, as well as a desire to be a leader in some capacity. They also have a purpose and calling(s). This can easily be taken for granted, with the cult of busyness and perfectionism playing massive roles. We can miss out on building relationships because we over-index in spaces with smaller rewards.
For example, I’m guilty of spending extra hours on assignments that maybe resulted in marginal changes to my grades. I’ve course-corrected to investing my time in the occasional wine night, dinner, or your classic MBA international trip. Just this August, I co-led an “M-Trek” to Portugal and built connections with some of my incoming classmates over some Vinho Verde and exploring the Benagil Cave in Faro. Those memories will stay with me longer than a grade.
Where do you want to invest your time? I hope students take the opportunity to really get to know people and even be inspired by some of their goals and dreams—perhaps even be a helping hand in them. If you seek it, you will likely find people who have a similar purpose to yours, so you can each play a role in each other’s lives. Beyond finding purpose-mates, I now have dear friends from different continents, an adopted pet, and a renewed appreciation for truly getting to know people. A mentor of mine often quotes Maya Angelo – “People will never forget how you made them feel” – and there is so much truth to it. I’m fostering that by sharing my culture through home-cooked meals for my friends or dancing with my classmates at one of our cultural nights at Ross. Who doesn’t like food and dancing?
Management as a Calling Retreat at the BioStation in Michigan
Reflection: Ok, yes – business school can be extremely busy, and it may seem like you don’t have time for anything. Still, making the time to reflect (and rest) can be extremely beneficial. However, since I was seeking something different for my personal and professional life, I now take stock of the experiences I’m having. I admit that I’m sometimes fearful that I’ll fall into the same cycles as before. Am I aligning with or actively seeking my purpose? I don’t know about you, but that question sometimes scares me. I’ve heard a similar fear with some of my peers not being sure what their purpose is. Over time, I’ve learned that the journey of seeking my purpose satisfies me—finding what I like, what motivates me, what  . And just as important – what doesn’t. I’ve learned that helping and empowering others feels congruent with my purpose. At Ross, I’ve practiced this in a few ways, including helping classmates with recruiting, offering interview prep for prospective students, or simply being a listening ear for a friend who is fearful of what’s next. If you recognize and reflect on the things that matter and those that don’t, you’re inevitably moving closer to your purpose.

Brianna Ross
Two years fly by. I’m just over a year in, and it has truly gone by so quickly. Take stock of your emotions, your experiences, and your disposition. Reflect on what you want and need, and recalibrate if you’re not getting it.
I recognize the immense privilege I have of saying these things. Is an MBA just an expensive quarter-life crisis retreat? Two years of tuition and forgone income for personal exploration, building relationships, and reflection? You might say, no, I’m here to get the bag. Ok, get the bag, AND I encourage you to consider some of the above. I truly believe you’ll be a better leader, human, friend, and colleague for it. You are paying to participate in this social experiment, so to speak—why not actually experiment?
Bio: Born and raised in a sunny Arizona border town, Brianna graduated from Stanford University with a B.S. in Mechanical Engineering. After undergrad, she worked at Nike in several footwear product creation roles.
At Ross, Brianna serves on the boards of First at Ross, MBA Christian Fellowship (MCF), and Hispanic Business Students Association (HBSA). She is also involved in Business+Impact and Zell Lurie Institute (ZLI) for Entrepreneurial Studies programming and a TA for Andy Hoffman’s year-long Management as a Calling course.

Dutch chip giant ASML forecasts Trump tariffs won’t have a ‘material impact’ on business in 2025

Dutch tech giant ASML, which supplies chip-making machines for the semiconductor industry, brushed off the announcement of fresh US export curbs to China, keeping its forecasts unchanged.

Washington on Monday unveiled a fresh set of restrictions on 140 companies including top Chinese chip firms, as the United States and its Western allies seek to prevent the technology from being used for military purposes.

National Security Advisor Jake Sullivan said the United States would work with allies to “proactively and aggressively safeguard our world-leading technologies and know-how.”

If the Netherlands follows suit — as is likely — ASML said exports of its high-end DUV chip-making machines would also be affected but saw no impact on its bottom line.

“For 2024, we do not expect any direct material impact on our business,” said the firm in a statement late Monday.

“For 2025, we expect that the impact will fall within what was communicated at the time of our Q3 2024 (third quarter) earnings,” added ASML.

The firm projected total net sales for next year of between 30 to 35 billion euros ($32-$37 billion), with sales from China making up around one fifth of that.

Over the longer-term, ASML said the new curbs did not impact its predictions for the health of the industry as a whole.

“We therefore also confirm potential 2030 scenarios for annual total net sales between approximately 44 billion and 60 billion euros,” said ASML.

Investors appeared cheered by the news, with ASML stock opening up 1.5 percent on Tuesday, the top gainer on the Dutch AEX market, which rose 0.4 percent overall at the start of trading.