New Zealand tourism launches virtual ‘Minecraft’ experience
New Zealand’s tourism body has unveiled a collaboration with Minecraft to promote travel to the country where the upcoming movie adaptation was filmed. Olivia Palamountain reports
To coincide with the release of A Minecraft Movie, 100% Pure New Zealand has partnered with Warner Bros. Pictures and Mojang Studios to create what they describe as a “world-first destination DLC” (downloadable content) for the popular game.
The initiative transforms iconic locations into the distinctive blocky aesthetic of Minecraft, allowing players to virtually experience activities such as paddling a traditional Māori waka (canoe) in Abel Tasman National Park or exploring the glowworm caves of Waitomo.
Flight Centre has simultaneously launched bookable Minecraft-inspired itineraries for UK travellers wanting to experience these digital adventures in real life.The virtual locations featured in the Minecraft DLC include six of New Zealand’s most distinctive destinations, each offering unique visitor experiences.
At Waitomo Glowworm Caves on the North Island, tourists can follow in the footsteps of Māori Chief Tāne Tinorau, who first explored the caves over a century ago. Today, many of the expert guides are Tinorau’s descendants, leading visitors through the Cathedral chamber before a boat ride through Glowworm Grotto to see millions of bioluminescent creatures. Tours start from £27 for adults and £12.40 for children.
Kāpiti Island, north of Wellington, offers a glimpse of pre-European New Zealand as a bird sanctuary housing rare and endangered native species including the Kākā forest parrot, the once-thought-extinct Takahē, and the grey Kōkako. Guided tours with Kāpiti Island Nature Tours are led by Mana Whenua (indigenous people of the area), some whose families have inhabited the island for eight generations. Day tours begin at £36.30 for adults and £19.50 for children.At Te Puia in Rotorua on the North Island, visitors can experience New Zealand’s largest geyser, the Pōhutu Geyser, alongside mud pools, hot springs, and silica formations. The site also serves as a cultural centre offering traditional Māori cooking (hāngī), live performances, and demonstrations by master weavers and carvers.
The Abel Tasman National Park, described by The Times as “New Zealand’s best-kept secret,” offers golden beaches and emerald seas in a region boasting some of the country’s longest sunshine hours. While the complete Abel Tasman Coast Track takes five days, visitors can opt for a Waka Abel Tasman tour on a traditional double-hulled Māori canoe from £46.50 for adults and £31 for children.For night sky enthusiasts, Lake Tekapo/Takapō sits within the Aoraki Mackenzie International Dark Sky reserve in the South Island, the world’s largest gold-status dark sky reserve. The Dark Sky Project offers a Summit Experience tour to Mount John, providing access to New Zealand’s only professional research observatory with high-powered telescopes for viewing celestial features like the Milky Way and Southern Cross. Tours start from £92.50 for adults and £75 for children.
Finally, Patea Doubtful Sound, named for Captain James Cook’s reluctance to enter its steep-walled fjord, remains largely unchanged since its discovery. The South Island location features snowy peaks, primeval forests and bottlenose dolphins, accessible only by boat. RealNZ offers various cruises, including overnight options.